Build Your Brand Inside and Out: 3 Reasons Why Your Business Culture is Important


Customers will never love a company until employees love it first. ~ Simon Sinek

Best-selling leadership author Simon Sinek is an optimist who inspires organizations and people to inspire themselves, and to become impactful leaders and visionaries. He encourages individuals and companies to Start With Why: ask themselves why they do what they do. This why becomes the bedrock on which a business is built. This why is the foundation of your business' culture.  Here's why business culture even matters.

3 Reasons Why Your Business Culture is Important

1.    Culture is the core of the company. The Harvard Business Review recently published a blog What is Organizational Culture? And Why Should We Care? Author Michael Watkins quotes Aristotle: we are what we repeatedly do. If a company consistently provides excellent customer service, that becomes an invaluable foundation of that company’s culture. Culture is the expression of a company’s core values. Strong core values that are communicated effectively produce a strong business culture that is internalized and lived by the company’s employees.

2.    Culture is like the company’s immune system. A company’s internal culture can be a form of protection from external pressures. The above HBR blog states that organizational culture functions much like the human immune system in preventing viruses and bacteria from taking hold and damaging the body. A strong business culture can prevent negative or toxic people from entering the organization, and damaging its foundation. However, there must also be a degree of flexibility built into the culture that allows for growth: change, new ideas, and creativity. Companies with a growing, dynamic, diverse culture are typically stronger than those with a static culture.

3.    Happy employees make a happy company. Employees are the face and voice of the organization. They are the embodiment of a company’s core values. When a company fosters a creative, dynamic culture, employees are more likely to display those qualities and values – they deliver the company's promise with authenticity and intention. The brand’s story can motivate and unite employees and create a culture that employees are willing to work to protect. Strong company leaders encourage input from their employees to craft the company’s growing story: when employees feel their contributions are valued, they are more likely to stay with that company.

A strong internal business culture encourages employees:

  • to give their best to what they do
  • educates them on why what they do is important
  • fosters an encouraging and supportive environment
  • retains employee loyalty
  • attracts potential employees and customers

Ask yourself: Why?

For More about Building Your Business Culture:
Ragan Training: Build Your Brand and Culture Inside Out
The Financial Brand: Building Internal Culture for Banks and Credit Unions
Intuit: The Importance of a Strong Corporate Culture