Millennials may want to volunteer their time to your nonprofit organization: you need to give them the opportunity and make it worth their while. The following statistics show how Millennials engaged with non-profit organizations in 2012 and could help you determine what lights their fire and what led them to not give back and join causes.
Motivating Factors for Gen Y-ers to Volunteer:
• Nearly four in five Gen Y-ers were motivated by the opportunity to work on a cause they are passionate about.
• 56% were prompted to help out because they got to meet new people who care about the same cause or issue.
• 46% said they inspired to act because they were able to lend pro-bono skills and expertise.
Reasons Why They Want to Get Involved:
• 56% cited the chance to meet people their age with similar interests as a prime reason to get involved.
• 43% said they helped out with an organization to broaden their skill set for future professional use.
• Five in six Millennials noted their main reason for joining up with a nonprofit was because they are passionate about that organization's cause.
• 51% stated they were interested in the networking benefits from volunteering.
Once you understand why Gen-Y chooses to get involved with nonprofit organizations, you can create volunteer opportunities at your nonprofit that will engage Millennials who want to volunteer on behalf of your cause!
For More Information
HubSpot: 30 Stats Nonprofits Should Know When Engaging Millennials