Email Marketing Tips: Creating Content that Attracts and Converts


Don't be afraid to get creative and experiment with your marketing.

~ Mike Volpe, Chief Marketing Officer Hubspot

You have a mailing list, and it just sits on your computer. Why? Because you don't think you have anything to say. If you have a business, and you have a mailing list, if you're not sending out regular emails you're missing an incredibly impactful way to reach and convert your followers. Here are 5 email content ideas that will engage your followers, increase click-through rates, and convert to sales.

5 Newsletter Content Ideas that Work

1. Link to articles that interest you: and will interest your followers

Your followers like your business because it provides something they want, need or enjoy. Chances are, they'll be interested in reading the same articles you're interested in. They could be articles related to your business, to your community, or just generally interesting such as easy summer suppers or last minute weekend getaways. The links don't have to sell your business: they have to interest the people who want to know more about your business.

2.  Answer a FAQ

If you're regularly getting asked certain questions about your business or product, chances are there's a lot more people who have the same question: but never asked. Start a regular column where you answer Frequently Asked Questions of your customer, suppliers, or potential customers.

3.  Add an Image

People like to look at pictures and videos: its a statistical fact. Include photos of customers using your product. Include photos of your employees on vacation. Include videos of a special event in your neighborhood.

4.  Run a Contest

People have more fun and are more likely to enter a fun or silly contest than a contest that seems impossible to win. How many times have you seen a count the gumballs in the bowl contest? Why? Because people like to have fun, and engage in low effort but

5. Ask a Question

Maybe a client has a question you can't answer. You're considering a new product, but aren't sure if there's an interest. You need a someone to design your new website. Ask your followers!

Once you get people to open and read your email, don't forget the whole reason you're sending the newsletter: to get business.  Be sure to prominently display and label your Call to Action so your readers remember why you're in business: and why they want to do business with you!

For More on Email Marketing Content Ideas
Digital Information World: How to Use Content Marketing Strategies in B2B Emails
Plan to Engage: Email Marketing Content Ideas