Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
~ Richard Branson, entrepreneur
This infographic by InkHouse tells the story of the evolution of public relations. If you just graduated with a degree in Communications and are starting your PR career, the left THEN column sounds so last century! PR is a now a digital industry: and with rapidly changing technology public relations professionals are the 'new-again' gatekeepers of content.
The data in the infographic is nearly 2 years old, Here are a few PR trends we're seeing in 2014:
- PR = Content Marketing - public relations professionals are the original content strategists
- Visual Marketing - storytelling with pictures is key to capturing the attention of viewers that expect an image to disappear in 10 seconds
- Marketing to Millennials - millennials rely on social media for brand information and peer referrals
- Headlines in 140 Characters - if you can't tweet it, don't bother saying it at all
- Information is Mobile - mobile search and viewing versus fixed is growing: 2014 is the year mobile will overtake fixed viewing; 89% of mobile viewing is via apps (Nielsen)
- Email Marketing is Back - once proclaimed dead; smart, targeted email marketing is used by 65% of B2C brands - and growing (UberFlip)