Holiday Social Marketing Trends and Statistics for 2014

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It's time to start planning your holiday campaigns. Small business and nonprofits have unique online marketing opportunities and challenges during the holidays.

10 Holiday Marketing Statistics for 2014

    • the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach ~ Media Bistro
    • in 2013, the average number of visits to inbound ecommerce websites on Cyber Monday grew 102% ~ HubSpot
    • 25% of shoppers used YouTube to search for a video related to a product they’re considering ~ e-Strategy Trends
    • In 2013, comScore estimated Cyber Monday spending at more than $1.7 billion ~ MarketingLand
    • the average shopper will do 44.4 percent of his/her shopping online this holiday season ~ NRF
    • Super Saturday - December 20 - will be the heaviest sales and traffic days ~ ShopperTrak
    • Last year, consumers spent $5.7 billion at independent retailers on Small Business Saturday ~ Constant Contact
    • 92% of marketers expect to spend the majority of their social marketing budget on Facebook ~ Marketing TechBlog
    • 67 percent of companies plan to spend more on social media in the 2014 holiday season ~ Offerpop
    • Survey: Social Media To Influence Half Of Holiday Shoppers ~ MarketingLand

This infographic from Offerpop.com tells the holiday social marketing stats:

For More Holiday Mobile Marketing Information
Offerpop: Research Report: Top Holiday Marketing Trends for 2014
HubSpot: Top Holiday Social Media Trends for 2014