Media Tour: A PR Pro's Tips for Your Next Media Interview (Free eBook)

Media relations training is a vital component of your successful business strategy. CEO of Alchemy Communications Kathryn Bechthold doesn't just give her clients basic media tips: as the author of The Entrepreneurial Mom's Guide to Running Your Own Business, the PR pros at Alchemy PR designed Kathryn's media tour of over 300 appearances and interviews.

3 tips for your next media interview:

  1. Never Go Off the Record: anything you say to a reporter is subject to being repeated. If you don't want it repeated, don't say it.
  2. Skype or Hangout: prop your webcam at eye level so the camera is looking directly at you, not up at you.
  3. Speak in Soundbites: practice delivering your message in short, quotable sentences.
Download Alchemy PR's free ebook: Media Appearance Preparation and Training Guide
Download Alchemy PR's free ebook: Media Appearance Preparation and Training Guide

Congratulations! You’ve been hard at work using social media, blogging, and talking to just about anyone who will listen to promote your new product, a first book, or a business launch.

And finally your hard work has paid off: you’ve been contacted by a journalist or producer, or a writer or blogger, and asked to appear as a guest for an interview.

You know your topic and your message: now your job is to prepare for the interview so you present yourself as

 professional • knowledgeable • memorable