Why Develop a Communications Plan?

The communications environment is becoming increasingly complex, which is why generating a strategic plan is more important than ever before. Don’t believe us? Here are three reasons why a strong communications plan can help you to work smarter, save resources and build up stakeholders trust in your organization’s decisions and direction.

Resource Allocation

No matter how successful your organization has been in the past, you should always be looking for ways to be more efficient in terms of time, money and manpower. A communications plan requires careful evaluation of in house capabilities, outsourcing needs, costs and timelines. Being aware of these details will help you create effective goals in a realistic and achievable manner. Rather than wasting valuable resources, take the time to create a plan and get the most bang for your buck.

Strategic Messaging

A successful communications plan will ensure that all messaging is consistent with the organizations goals, key messages and branding. When you are creating projects on the fly, you’re more likely to develop inconsistent, and sometimes conflicting, communications. These discrepancies will be a hindrance on your reputation, which will inevitably damage your relationships with stakeholders. Avoid this issue by implementing a strategic plan that will build your brand equity and reinforce your credibility.

Minimize Risk

Strategically implementing well thought out projects and initiatives throughout the year is significantly less stressful and less expensive than having to correct your mistakes causes by hurried, unforeseen communications activities.

For more information on strategic communications http://alchemycommunications.ca/blog.htm http://mavenagency.com/blog/2014/11/strategic-communications-planning/