90% of information transmitted to the brain is visual
The data is conclusive: adding visuals to your social media posts increases the likelihood they will be read, clicked and shared.
There are many options to add visuals to your blog posts and social media:
- infographics and charts: communicate data with images instead of words
- video and animations
- photos: stock photos or original photos,
- memes: photos with text written over them
- graphics and animations: drawings which may include text, movement or sound
- slideshow: a series of images
There are some great free and paid tools and programs available to create awesome visual content for your blogs and social media, including:
- Canva: freemium tool to design beautiful graphics, cover images, infographics and so much more
- PicMonkey: freemium photo editing tool
- Vine: free app for creating short looping 6-second videos
- PowerPoint to turn presentations into slides
- WordSwag app overlays text on your images
- YouTube video editor lets you do some basic editing to your videos
3 Shortcuts to Add Visuals to Your Posts
Many tools offer features that are easy to learn and quick to use, and you can develop a basic visual in less than 15 minutes. But what if you don't have 15 minutes: and you have to get a blog or social media post live now? Here are 3 super-fast, simple and professional shortcuts for adding visuals to your blogs and social media posts.
1. Insert a Quote
Quotes Are Highly Shareable
Quotes attract attention and encourage sharing. Most blogging platforms offer a quote feature that highlights the quoted text and makes it stand out from rest of the text. WordPress has quote plugins that emphasize the quoted text: I used the WordPress text editor quote option as a H3 heading to make the above quote stand out: it took about 3 seconds.
2. Share a Statistic
Visual statistics are quickly understood and remembered. People love to share statistics. Create a visual statistic with DummyDesigner/Stats. The feature image for this blog took less than 30 seconds to make and shares an important visual marketing statistic: Tweets with images receive 150% more retweets (Buffer). Dummy Designer also quickly creates quotes which you can attach to your social media posts. This quote image took less than 30 seconds to make!
3. Display a Screenshot
Feature your product, demonstrate a how-to or show information discovered online by taking a screenshot and then inserting that image into your post. You can use the screenshot as-is, or enhance it by overlaying text or adding design. It took me less than 60 seconds to take this screenshot, crop it, and draw the circle around the important text using Awesome Screenshot.
Visual marketing is a critical and effective element of your communications strategy. Not all images have to be elaborate or be a significant time investment. Have a few basic visual creation tools and visual marketing strategies in your PR arsenal to design and deliver visual marketing for your social media and blog posts.
TIP: Infographics are an ideal way for small businesses and nonprofits to communicate complex data to their audience. Your data is translated into visual content with compelling images that your viewers can easily read, comprehend and share. Visual content is highly ranked on social media: a quality infographic can increase your SEO efforts and target traffic to your website.
Visit our portfolio and contact Alchemy PR to create an infographic that delivers your message: firstname.lastname@example.org
For More Information on Adding Visuals to Your Social Media
author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.