The first #mobilegeddon statistics are in and they're compelling:
Since Google's mobile-friendly update, mobile traffic is down 10-12% for businesses that have not made their website mobile-friendly.
Alchemy PR shared the upcoming Google changes to its search algorithm that provides businesses with mobile-friendly websites higher rankings in mobile search. Google also did something unusual: they announced the update well in advance to encourage business owners to make their website mobile-friendly and easier to upload and use on smaller, mobile devices. Google also provides a free tool to check if your site is mobile-friendly: see if your website is mobile-friendly here. Mobile-friendly design is called responsive design, meaning the website is easy to read and navigate on different platforms including mobile phones and tablets.
Recently Microsoft announced that Bing has also made changes to their search algorithm to favor mobile-friendly sites.
Year-to-year analysis of search results is staggering:
According to USAToday, "proof that those warnings were legitimate came in the form of a new report from Adobe that said firms that didn't update saw 10% of their mobile traffic disappear year-over-year." Adobe's report reached this conclusion by monitoring over 489 billion ad impressions on Google, Bing, Yahoo and other websites.
Bloomberg reports businesses saw up to a 12% decrease in traffic in the 2 months after the Google update; and that according to US Small Business Administration over 90% of small business websites are not mobile-friendly.
Can Your Business Afford to Lose over 10% of Mobile Traffic?
You built a website and a blog to help people find your business online. If your website is not mobile-friendly, you are losing traffic and money because search engines are not showing your business in results.
For More Information on Making Your Website Mobile-Friendy Alchemy Communications: Is Your Website Mobile-Friendly? Why It Matters to Small Business and Non-Profits PRNewswire: 5 Ways Small Business Can Shift to Responsive Design
author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.