How to Use LinkedIn to Build Your Brand

how-to-use-linkedin-to-build-your-brand.jpg

Your LinkedIn Profile: Go Big Or Go Home

~ Forbes

Many professionals create a LinkedIn profile, and then let it sit there. Unlike many other popular social networks, LinkedIn is designed for professional and business networking. If you want your LinkedIn page to work for you, invest some time in setting up a professional LinkedIn profile to increase your visibility and invite your target audience to connect with you. Then, use your LinkedIn page to grow your brand and build relationships.

5 Tips on Using LinkedIn to Build Your Brand

 1.  Shows your Expertise

Your LinkedIn Profile is the header information on your LinkedIn page. Having the wrong LinkedIn profile sends out the wrong message. Maximize your LinkedIn branding by designing a profile that delivers your message.

  • Your profile photo is your 1st impression: LinkedIn users respond to professional, not necessarily formal, profile photos. LinkedIn is not the place for your photo holding your cute kitty: unless you're a vet. Family photos are better suited for Facebook and other social channels.
  • Complete your profile: don't leave blanks in LinkedIn's prime real estate. If you don't have something to say about yourself, you need to determine what are you trying to accomplish on LinkedIn.
  • Keywords are critical to quickly saying who you are and what you do: be descriptive, not a bragger.

tip: Choose View Profile As to see what your LinkedIn profile looks like to a connection or to the public.

2. Optimize Your LinkedIn Summary

LI Summary provides up to 2000 characters for you to customize your message. What do you want people to know about you, your brand and your services? Here are some Summary tips from LinkedIn for Business expert JoAnne Funch:

  • Start the Summary with your contact information: email and phone number
  • Include a call to action: what do you want the reader to do?
  • What problems do you solve?

3. Connect and Join

LinkedIn users evaluate you based on who you connect with.  Find people you want to build relationships with: who you want to follow and exchange ideas with.

  • Personalize your invitation to connect: do you want to be branded as a spammer? Why do you want to connect?
    • Do you share common LI groups?
    • Are you in the same industry?
    • Are you a fan of their articles?
    • Know why you're connecting. The number of your connections shows in your profile: while 500+ looks impressive, 100 good connections that build your business will be more effective than 500 strangers you don't learn from, and you spend time scrolling past.
    • Join LinkedIn groups in your industry or your target audience. Your groups show up at the bottom of your LinkedIn page.

4. Share

LinkedIn is where you can establish yourself as an SME: Subject Matter Expert:

  • Contribute high-quality articles to LinkedIn Pulse, LinkedIn's publishing platform.
  • Post on SlideShare, LinkedIn's visual platform:
    • Share Slideshare posts on LinkedIn and add relevant SlideShares to your LI profile.

5. Contribute Insightful Articles and Comments

Regularly post status updates, comment and share on your connection's updates, and contribute to group discussions. Your posts and comments influence your ranking on LinkedIn, and increase your online visibility.

  • Share your blogs, guest posts, interviews and other relevant authorships.
  • Curate industry topics and add insightful comments and post in updates or in your groups.

LinkedIn is a powerful tool to build your personal brand. Basic LinkedIn is available for free, and LinkedIn for Business has paid options to grow your business including relationship management tools and advertising. The first steps to building your brand on LinkedIn is to optimize your profile and engage with your audience.

Let's deliver mutual value and connect on LinkedIn:

Connect with Kathryn Bechthold:https://ca.linkedin.com/kathryn-bechthold

Follow Alchemy on LinkedIn: Alchemy Communications Inc.

For More Information on Optimizing Your Brandon LinkedIn Ragan.com: 5 ways to use LinkedIn for content marketing LinkedIn for Business: LinkedIn Summary: Your Prime Advertising Space

Kathryn Bechthold CEO Alchemy Communications
Kathryn Bechthold CEO Alchemy Communications

author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.