How Millennials Give to NonProfits

Some millennials do not yet have the financial resources to make large contributions to nonprofit organizations. Millennials are donating to nonprofit organizations they care about. Gen-Y is also willing to fundraise on behalf  of organizations they support and ask their personal networks to support their cause. Here are statistics on millennial giving that will help your nonprofit organization gain support from millennials.


+50% of Millennials prefer to give monthly

83% of Millennials made a financial gift in 2012

84% of Gen-Y want to donate via a website

10% of Millennials donate over the phone

50% of Millennials want to understand how their gift will impact the organizations

70% of Gen-Y are willing to raise money on behalf of an organization the care about

46% of Millennials prefer asking people to donate to an organization in lieu of gifts

Determining How Millennials Give


Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs:

For More Information on Millennials and NonProfit Giving 7 Things Nonprofits Should Know As Millennials Take Over the World

Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating