Periscope is Twitter's live video streaming app: a fun way to broadcast your news and connect with your audience from your iPhone or Android. Video marketing is sky rocketing as a way to develop a personal relationship with your customers - and to sell your products and services. Periscope is both easy and fun to use. Viewers love Periscope: since launching in March 2015 there were over 10,000,000 users in only four months.
If you're new to Periscope, now's the time to experiment with live video streaming with this fun and easy way to give your brand some personality and build your visibility. Periscope video's can be replayed for up to 24 hours... and you can download them to your YouTube channel and save them for ever! Click here for instructions from social media trainer Kim Garst on how to get started on Periscope.
tip: turn Twitter sharing on so your broadcast is shared with your Twitter followers in a tweet with this formula: LIVE on #Periscope: [Video Title] [Link to Video]. By sharing on Twitter you're letting your followers know that you're on Periscope!
5 Ways to Use Periscope for Your Holiday Campaigns
1. Exclusive offers
Give your Periscope followers an exclusive deal - such as a today-only flash sale, or a special promo code. This will reward them for watching your broadcast and keep them coming back.
But make sure it's exclusive: don't have the same promotion on all your other social channels!
2. Teach a Skill
Provide your audience a mini-course on how to do something for the holidays:
- tie the perfect gift bow and wrap an elegant package
- make your favorite cocktails or appetizers
- assemble a gift basket
- host a children's cookie decoration party
- exercises and fitness tips for the holidays
3. Give a Back Stage Tour
Take your visitors on a behind the scenes look at your holiday event, a big delivery of your holiday supplies, or your holiday decorations.
4. Live Product Demonstration
Launch a new holiday product or service, or show how to assemble or use one of your products. Instead of lots of heavy copy to read, show don't tell: Let your viewers see how it works, what it does, and why they need it too.
5. Send A Holiday Greeting
Many organizations don't have the time or the money to send out holiday greeting cards. Periscope is an inexpensive way to broadcast a personal greeting to your followers. Make it fun and authentic: you can showcase your team, share your holiday plans and thank them for their support live, in real-time (and save the broadcast to publish on your blog or website.)
Everyone is busy during the holidays, and your marketing campaign has to compete, stand out in the crowd and get noticed. Periscope is a smart social tool for building buzz about your brand and attracting a new audience. Give your holiday marketing a shot of Periscope: and let us know about your Scopes!