Does Your Content Have a Keyword Strategy?

10 Top Spots for Keywords

The death of the keyword is just plain wrong: but developing a keyword strategy for your content has changed. In late 2015 and heading to 2016, keyword strategy is more important than ever to get your content found buy your target audience.

Keyword optimization- or key phrase - is identifying which words or phrases your target audience is most likely to enter into search engines, and drive them to your online content:

  • websites
  • blogs
  • social media
  • digital ads

Strategically use key words in locations and with a frequency that tells search engines your content is valuable and relevant. Similarly, using your keywords incorrectly, such as keyword stuffing (using your keywords too frequently and in irrelevant locations) will result in your content being ranked lower by search engines, making it harder for your audience to find your website.

Once you do your keyword research, develop a keyword strategy planning how to use your key words in online marketing. Your copywriter should design a content strategy so that your keywords are used naturally and are relevant to the content. Here are 10 places to use keywords in your online marketing. All ten keyword spots may not be smart for your business, but you should have a keyword strategy that tells both search engines and people that your information is important and relevant. 

10 Strategic Locations For Your Keywords

1.  URLs and Taglines

Using your keyword in your URL will help search engines understand what your website is about and to show it to the right visitors. When your keyword is in your Title Tag or Taglines it signals search engines that is important, relevant information.

2.  Page Titles

Search engines understand a page is relevant and important when your keyword is used in the page title, preferably your keyword will be the first word of the page title.

3.  Header Tags

Use your keywords at the beginning of your H1 and H2 tags so that search engines know its important information and ranks you higher for those words.

4.  ALT Text 

Google cannot read images. Using keywords in your ALT text and image descriptions lets search engines know what the image is about and indicates its important to your content.

5.  Meta Descriptions

When results display in search engines, a short blurb about the results also displays: that blurb is your meta description. Your meta description should contain your keyword early in the blurb so search engines and people know you have relevant, important information on that topic. 

6.  Content

The content of your web pages and your blog posts should use your keywords to improve your rankings. Google algorithms are continuously evolving and getting smarter, so be carefuly not to continually repeat your keyword over and over (keyword stuffing); use synonyms that your target audience would use to research your topic.

Format your keywords to emphasize their importance; its also an important signal to search engines: use bolding, italics, bullets and underlining to emphasize important key words.

7.  Blog Titles

The title of your blog post helps the search engine and reader determine if your content is relevant, so the title of your post should include your keyword.

8.  Social Media Posts and Profiles

Keywords in your social profiles and in your post copy makes your social media posts more easily found by your target audience. Social networks have search functions, and the same keywords that your audience uses in search engines are the key words they are likely to use in search fields on social media; even if that social network is not indexed by search engines.

9. Digital Ads

Social media advertising is searchable and using your keywords in your digital ad copy helps your audience find your ads. 

10. Email Subject Lines

Using keywords in your email subject lines - along with other words that convey your message - lets your recipient know this email contains information they want to read.

What other places do you use your keywords and phrases?