Creating content for your website, blog and social networks is an investment in time and resources: so you want it to be seen! After you've shared your blogs, infographics, videos and podcasts on your social media channels, what's next? Here are 10 new ways to share your content to get more online visibility, build your audience and invite visitors to your website.
10 Fresh Ways to Share Your Content
1. Distribute Blogs on Scoop.it
Scoop.it is a site to curate and publish content. There are paid and free versions, the free version lets you publish your original content via the URL.
2. Upload Blabs to YouTube
Save and upload your Blab live video streams to your YouTube channel so they can be replayed at a later day, and shared on your social media channels.
3. Post SlideShares on LinkedIn
LinkedIn recently purchased SlideShare. Presentations can easily be shared on LinkedIn as posts, or be added to your LinkedIn profile.
4. Distribute to Social Bookmarking Sites
Social bookmarking sites, also called aggregators, are a good way to share your content with a wider audience and help your site get ranked higher on search engines.
5. Repurpose as Guest Articles
Repurposing your original content for publishing on the internet can take time to avoid Google content duplication penalties. Reuse your original content by submitting it as a guest post for a newsletter, magazine or other print or email publication that is not hosted on the internet.
6. Mention, Link, Tag and Send to SMEs
If your articles contain quotes or links to authorities on the internet, ie quoting a subject matter expert or an industry influencer.
- When you quote an individual, send them a copy of the article: they may share it on their social channels.
- When you share your content on social media, tag or mention your source and they may Like or Reshare your post!
7. Post in LinkedIn Groups
Posting and publishing on LinkedIn is great: but take your content sharing one step further and post your blog, article or other original content in relevant LinkedIn groups. Groups have engaged audiences who are interested in information on their topic.
8. Share on Google + Groups
Many Google + users go straight to their Communities and Groups for news. Post your content in Google + groups that have engaged audiences who are interested in information on their topic.
Quora is an information and expertise sharing site, where users go to ask and answer questions. Build your online authority by answering questions in your knowledge areas, then share your original posts on those topics to reply to user's questions.
If you have a mailing list or newsletter, you're probably looking for content to share with your subscribers. Your emails and newsletters are an excellent opportunity to share your blog articles, videos and other content: don't assume your customers are reading your blog.
What's the point of having a website if no one can find it? Content marketing is an excellent strategy to build your online visibility and help your potential customers find you.