Free eBook: Media Appearance Preparation and Training


Media relations training is a vital component of a successful business strategy. A positive relationship with the media can be instrumental to building and managing your brand's reputation. CEO of Alchemy Communications Kathryn Bechthold has developed a respected relationship as a trusted media source across Calgary, Canada and throughout North America. As the author of The Entrepreneurial Mom's Guide to Running Your Own Business, Kathryn has first-hand experience as an interview subject, and generated her own media tour of over 300 appearances and interviews.

Whether you have a new product launch, a cause to promote, an event to market or a communications crisis; media relationships are vital to your business. Alchemy’s media training provides your team with strategies and resources to deliver your message in a clear, honest and positive voice – even under pressure. 

Alchemy’s eBook provides media relations insights, tips and takeaways that you can start using immediately to pitch and prepare for a media interview:

  • How to Build a Media Kit
  • Understanding Journalists’ Priorities and Deadlines
  • Digital Opportunities for Interviews
  • Why You Need a Key Message
  • Dos and Don’ts for Broadcast Interviews
  • Interview Follow-Ups

Download our free ebook: 
Media Appearance Preparation and Training