Whether your nonprofit is small or large, new or well established, a communication strategy can help you increase your effectiveness and efficiency in achieving your goals. Creating a communications strategy for your nonprofit is an investment in time and resources that will pay-off in improved messaging with your audience and community, and stronger achievement of your goals and mission.
- As a tool, your plan is an impartial and objective explanation of what you want to achieve and how you will achieve it.
- Your communications strategy is an excellent resource for crisis management if the unexpected happens.
- A communication plan identifies your key resources and opportunities, as well as needed resources and potential pitfalls.
- As a benchmark, your plan helps you to measure your progress – or lack of progress - in achieving your goals.
This infographic explains the ten step a nonprofit can follow to create a communications strategy.
Free eBook: How to Develop a Communications Strategy for Your Nonprofit
10 Steps to Develop a Nonprofit Communications Strategy
1. Document your organization's mission: What do you do, for whom, and why?
2. Identify your stakeholders: Who is your target audience? Who do you want to communicate with? Who will execute the communications plan?
3. Define Your Goals: What milestones is your nonprofit trying to reach? What services do you want to deliver? What message do you want to deliver?
4. Create a Media Plan: How will you inform the media of your mission, goals and activities? What traditional and social media channels do you use? What media channels do you want to use in the future?
5. Establish Your Key / Talking Points: What messages need to be delivered during this time period?
6. Make a Timeline: What deadlines need to be addressed to support your nonprofit’s goals?
7. Identify Your Resources: Who is in charge of executing your communications plan, and what resources do they have to ensure it is followed?
8. Establish Benchmarks: How will you evaluate if your communications plan is successful?
9. Engagement and Replies: What happens when your communications generate responses from the media, your target audience and the general population?
10. Schedule Follow-Up Reviews: Once you take the time to develop a communications plan, schedule times to monitor and adjust your communications strategy as needed.