Visual marketing is a highly effective method to connect with your audience on social media: a quality infographic can increase your SEO efforts and target traffic to your website.Infographics are popular with online readers: they convert complex information and data into easy to read, understand and remember charts and pictures.
There is a 12% average increase in site traffic after publishing an infographic.
√ 90% of information transmitted to the brain is visual
√ 20% of what most people read is remembered
√ 65% of the population are visual learners
√ 800% increase in search volume for infographics
It can be challenging for small businesses and nonprofits to find the time and resources to create professional looking infographics that bring people to your website.
Infographic Design Checklist:
- Gather your data
- Choose an infographic template or theme: colors, fonts, layout
- Enter your data into the infographic
- Add design elements: shapes, images, icons
- Create a blog to support and market your infographic's data and sources
- Insert a footer with your contact info, logo, and URL / link to the blog
- Save as a PDF
- Download to required social media file format
- Promote and share your infographic on social media
Here are 3 Tools to Create Infographics to Drive Traffic
Canva is a free online drag-and-drop design tool that offers templates, themes, images, fonts, charts and graphics with guidance to create beautiful visuals, including infographics.
Canva offers versatility to customize your infographic:
- hundreds of free design elements
- import your own images
- purchase paid Canva designs, images and themes - many for $1 - no subscription necessary
Save, download and share via Canva to easily promote your finished infographic. Canva supports dozens of visual graphics, including social media images, ads, presentations, brochures and more!
PowerPoint has been around for a while, and many people are familiar with their design layout tools - text, images and shapes - and already have PowerPoint on their desktop. PowerPoint is flexible and easy to use, and lets you save your infographic in many different file formats.
- HubSpot offers 15 free PowerPoint infographic templates to get you started.
Piktochart is a freemium infographic design tool that offers design flexibility to create, customize and share infographics.
Piktochart also supports reports, presentations and posters; and has special pricing plans for nonprofits and educational organizations.
Check out these alternative infographic ideas from PR Daily:
- Periodic table of… Business jargon. Canceled TV shows. Marketing tactics. The list goes on.
- Old-school machine: How is your company structured? Instead of a boring flow chart, picture your production team as a steam engine, marketing as the drivetrain and the CEO as the engineer.
- Monopoly board: This classic tribute to capitalism can also be used to describe hierarchies. Boardwalk and Park Place are the most expensive. Setbacks like jail and taxes are almost inevitable.
- “Game of Thrones” opening: The iconic opening, presenting the seven kingdoms as animated fortresses, is immediately recognizable and ripe for spoofing.
Download Alchemy Communication's free eBook:
The Anatomy of a Winning Infographic:
- Data-Backed Characteristics of the Best Infographics
- Planning for Success
- Deciding Which Visual Elements to Employ
- 20 Websites to Promote Your Infographic
- Putting it In Practice: 10 Top-Notch Infographic Examples