Brand Style Guide Template (free download)

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Your brand is the face of your business: it's how people see your company and view your business. 

Most businesses don't invest the time to create a company brand style guide. A brand style guide (aka brand bible) is a document that defines what your brand looks like to the public. For your brand to clearly communicate your message it must follow consistent rules for your marketing activities on all channels including:

  • websites
  • landing pages
  • mobile sites
  • online ads
  • print ads
  • marketing materials
  • business cards
  • stationary
  • promo items
  • blogs
  • social media channels
  • newsletters
  • emails

Too few businesses take the time to create a brand style guide. If you don't have a brand style guide, your brand can accidentally change and evolve over time, and result in confusing your audience. 

A brand style guide is a simple tool to consolidate all your branding decisions in a single document that can be shared with team members, consultants, vendors, agencies, sponsors, media and other organizations you work with. 

Your Brand Style Guide will define your public image, including:

  • logo size and placement and font
  • tagline
  • colour palette
  • fonts / typography
  • layouts
  • images, icons and graphics
  • copywriting 
    • hashtags
    • phrases
    • keywords

tip: As your business evolves, your branding evolves. Be sure to update your Brand Style Guide when changes occur to your branding. Use version controls to be sure earlier versions of your style guide are available so you can understand how your image has evolved. 

What Does a Brand Style Guide Look Like?

To get you started, we're sharing our own Alchemy Communications brand style guide, so you can see what your completed brand style guide will look like.

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Our free Brand Style Guide Template is a handy worksheet to document your branding decisions. To get you started, we're sharing our own Alchemy Communications brand style guide, so you can see what your completed brand style guide will look like. Our brand style guide template is a blank worksheet for you to fill out with your business's branding decisions.

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