Content Creation: Getting Past Writer’s Block and Finding Your Flow


Writer’s block is a state of mind, a state of mind that can be very debilitating for a content creator. In order to get past writer’s block, it’s important to identify where the block is coming from. Often, it falls into one of the following problems.

“Breaking through writer's block is like thinking out of the box: Both require an ability to imagine a world outside your four walls or rearranging them to get a better view.” ― Susan J. McIntire

The Problem: “I don’t know what to write about.”

The Solution: Remember that editorial calendar you (hopefully) created? Pull topics to write about from there. Also consider frequently asked questions that your organization receives. These typically make for excellent, quick and dirty blog posts. 

The Problem: “I can’t find the words.”

The Solution: Write like you speak, but not how you think. If you write like you speak, it will be an easier writing and reading experience. However, we have a filter for a reason. Think before you speak, or in this case write.

The Problem: “I don’t know how to approach this topic.”

The Solution: The real problem here is often that your topic is too vague. Your working title should be clear, specific and tells you exactly what the post is about.

Next time you find yourself struggling with writer’s block, remember our solutions for combatting some of the most common problems writers experience.

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