Twitter is an excellent social media tool for nonprofit organizations to get their message out quickly. But it's no longer enough to merely broadcast your message: you need to leverage Twitter's features to grow your following and maximize opportunities to promote your cause.
76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook.
Twitter is one of the oldest major social media channels, and how users and brands use Twitter has evolved: just as Twitter has evolved and changed.
tip: Twitter is keeping its long-time rule of limiting posts to 140 character BUT reports say they soon will no longer include user names, links and images in the character count: great news for marketers!
5 Tips to Leverage Twitter's Features
1. Use Images
Adding an image to your Twitter post increases the likelihood it will get your post read and remembered. Content with relevant images get 94% more views ~ KISSmetrics.
2. Tag Influencers, Ambassadors, and Supporters
Twitter lets you tag up to 10 people or organizations in a photo without counting it against your 140 characters! When you post a photo on Twitter, tag the people in the photo: they're more likely to share that post.
tip: Many marketers tag photos with people who aren't in the photo to increase the likelihood they'll see that post in their newsfeed.
3. Create Lists
Lists are a way to organize people you follow into categories. A list can be open or private, meaning no one can see who's on your list except you. Some ideas for nonprofit organization lists include:
- major donors to your organization
- influencers, supporters, brand ambassadors
- critics and opponents
4. Mute Your Followers
As you grow your following, it can be hard to find the news you need to know. Lists are helpful, but its likely that the thousands of individuals and organizations who follow your nonprofit don't fit your list criteria. Mute is a feature that allows you to remove an account's Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time. more about muting
5. Pinned Tweets
Whether you post once a day or dozens of times per day, its easy for your most important tweets to get lost in your stream. Twitter has an option to pin a tweet to the top of your Twitter feed, so its the 1st post visitors see when they go to your Twitter page. With your Twitter bio and profile image, a pinned tweet is a strategic way to showcase an event or important information.
tip: Be aware of the pinned date on your pinned tweets: is it OK if your post was pinned 18 months ago, or do you want to be sure your feed looks current and up to date. At Alchemy we recommend updating your pinned post every 2-3 weeks: even if you're reposting the same content.
Twitter is easy to use: and easy to use wrong. The challenge for nonprofits is to develop a Twitter strategy. Your investment in learning and strategically implementing Twitter features will pay off with increased brand recognition and more visitors, donors, volunteers and event attendees.
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