How to Have a Successful Relationship With Your Marketing Agency


Your marketing agency wants you to succeed: as a marketing and PR agency when you succeed, Alchemy succeeds! Hiring a marketing agency to help you reach your business goals is a big step: without a marketing strategy, you're missing opportunites to grow your business. Winging it and DIY marketing can be effective - just watch Chef, the ultimate entrepreneur social media movie. But the reality is most business owners are overwhelmed with the day-to-day running of their business, and marketing is something they know they need to do, but often don't have the time or skills to do.

√  If you have a business, you need customers.

√  If you have a website, you need visitors.

√  If you have social media, you need followers.

√  If you have a cause, you need supporters.

When you hire Alchemy to support your marketing efforts - whether you need a new PR campaign, to develop your content strategy, to write copy or blogs, to create a video campaign - we're here to help you achieve your business goals.

5 Tips for a Productive Relationship With Your Marketing Agency

1.  Set Goals

Tell your agency what you want to accomplish, why and by when. Set short-term and long-term goals, and key milestones for measuring results.

2.  Identify a Point Person

That person could be the business owner, a salesperson or an employee who knows your biz from all angles: just make sure your point person is a detailed, follow-through communicator who is available to work with agency.

3. Put It In Writing

Informal professional relationships can be very productive: but written guidelines and expectations make sure everyone is on the same page, especially:

  • budgets
  • deadlines
  • approvals

4.  Be Honest

If you've used another marketing agency in the past, or have a limited budget, or are facing steep competition tell us your challenges and failures: don't sugar coat it! We can only do our best for you if we have an honest understanding of what you're facing. (And it goes without saying: all your exchanges with your marketing agency are strictly confidential.)

5. Be Realistic

Don't expect overnight miracles - and be concerned if your new marketing agency promises miracles! If you have a looming deadline, let your agency know and together set realistic goals for what can be achieved in a short time frame.

Most small businesses don't have money or time to waste on a failed relationship with their marketing agency. Once you find the right marketing agency, invest the time to build a successful relationship so its a win-win for both of you.

Book Your Free Consultation with Alchemy Communications