Social media ambassadors are 83% more likely to
share information than your average user.
Brand ambassadors are people who want to promote and support your cause. They're your biggest fans: and they want to talk about you on their social media posts. Recruiting social media brand ambassadors in-house from your organization's supporters is a smart strategy to expand your reach and amplify your message.
Your in-house list of potential brand ambassadors includes:
- Social media followers
- Volunteers who are trained by your organization
- Staff: both past and current
- Sponsors of your events and programs
- Vendors who you've hired for services
- Board members of your organization
- Donors who give money or in-kind donations
- Community leaders and elected officials
- Celebrities who support your cause
- Media who have written about your events and cause
4 Ways Social Media Brand Ambassadors Save You Time and Money
1. They Already Want to Support Your Cause
You don't have to spend time or money recruiting social media brand ambassadors - they're already following you, and are just waiting for you to give them an assignment.
2. Reach New Audiences
Your nonprofit doesn't have the resources to be on every social media platform. But chances are high that your supporters are on many social networks your organization isn't! You may be on Facebook, Twitter and Instragram - and that's all you have time for.
But your supporters might be on SnapChat and Pinterest or Tumblr. By recruiting and training brand ambassadors, they can take your message to new social media channels and inform more people about your organization and cause.
there is only 8% overlap between an employees’ Twitter followers
and a brand’s Twitter followers
3. They Have Social Media Skills You Need
Target your brand ambassador program to recruit people who have skills you need. On social media you see great videos and graphics promoting many nonprofits. The chances are your nonprofit is on a tight budget and doesn't have the time or money to create visual marketing tools.
Your brand ambassadors may have skills and tools that they want to use to spread your message. Many social media platforms have built-in features like live video broadcasting or GIFs that will help your message stand out in the crowded social media newsfeeds. A brand ambassador who uses those tools for their personal social media will be happy to use them for a cause they care about!
4. The Power of the LIKE and RT
People are more likely to trust recommendations from friends. Your social media brand ambassadors have a circle of friends who believe and trust their recommendations. When they use their relationships to promote your cause on social media, it has a snowball effect:
If they Like and Share your Facebook posts, all their Facebook friends now see your post in their newsfeed. And if the friends Like your post, the sphere of influence snowballs.
Social media brand ambassadors are a cost effective and highly efficient way for nonprofits to spread their message and get more support for their cause. A brand ambassador program is an opportunity for nonprofits to use the power of social media to save time and money while promoting their cause.
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