Emerging marking, public relations and communications trends in 2018 - and how they might impact your business.
If you're looking to reach new audiences in 2018 to grow your business, evaluate current marketing trends that appeal to your customer demographics and design a measurable content marketing campaign to attract your target audience and convert them into fans and customers!
Instagram users love Stories, and Instagram Stories have grown more popular than the original SnapChat Stories. Because they're easy to use and popular with viewers IG Stories are great for B2B and B2C brands.
A PR crisis can take many forms. Whether your organization is vulnerable to sexual harassment charges, financial scandal, political corruption, technology failure, a natural disaster or any other type of unusual public attention that needs special actions to manage. A crisis communication plan helps you identify and prepare for potential pitfalls, but must always be reviewed and assessed before being put into action.
Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability.
The holiday season is in full swing on Dec 1. Whether you've been working on your nonprofit's holiday campaign all year - or if you're just getting started - there are marketing strategies you can implement today to make your holiday campaign successful.
A job in transportation should be a career choice, rather than a dead-end job. Elevating the public perception of truckers can impact the driver shortage by returning respectability and pride to the job of truck driver.
Alchemy Communications Inc. CEO and communications expert Kathryn Kolaczek has expertise working with the trucking industry.
As a communications professional who trains businesses and individuals on media relations and PR crises, I encourage anyone who deals with the media or the public to prepare for the unexpected: Create your crisis communications plan and strategy before anything happens. Should a public relations event occur that activates your plan, analyze the specific situation and adjust your plan as needed. Your best defense is preparation.
GivingTuesdayCA is a National Giving Day
Most people know about Black Friday and Cyber Monday... #GivingTuesday is returning to Canada on November 28, 2017.
It is a new Canadian movement for giving and volunteering, taking place each year after Cyber Monday. The “Opening day of the giving season,” it is a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about others.
The person you choose to be your brand spokesperson tells the world how you want your brand to be viewed. You are telling your customers, and those you want to become your customers, that this person represents your brand's values, is your public face and is your chief salesperson.
CRISIS COMMUNICATIONS: REAL WORLD EXAMPLES: Free Workshop from Communications Expert Kathryn Kolaczek, Thursday November 16, 2017, @ 10:30-11:30