Best Practices

Best Practices for Calming Your Nerves Before an Interview

A media interview can mean significant coverage for your business, your new product or your event. A lot is riding on an interview, and public speaking in itself can be intimidating. Follow these few tips, and you will be able to put your best foot forward in your interview:

Best Practices for Building Your Credibility After a Crisis

Whether it is your fault or not, a crisis can utterly destroy a company’s reputation. There are some steps that you can take, before and after a crisis strikes, to ensure that you can regain that trust and credibility with your customers. Here are some helpful tips to get your company back on top:

Best Practices for Polling and Focus Groups

Polls and focus groups can be effective tools to help you get an in-depth look at how a small population of your audience views your brand, your product, or your project. Let’s breakdown polls and focus groups and see how your business can use them most effectively:

Best Practices for Building Your Credibility

So, you have built yourself a business from the ground up. You have laboured over your brand, you have employed fantastic people, and you have got a fabulous service or product to sell. But, in order to build a successful empire, you need your customers to trust your brand, believe in your company, and want your product over a competitor’s.

Best Practices For Writing A Letter to the Editor

A letter to an editor is a very effective way of getting your opinion heard, but what is a letter to an editor, and what are some of the best practices for writing one and having it published?

A letter to an editor is a short letter that a member of the public sends into a publication about a concern that they have or an opinion that they want to share on a particular issue. This concern could be anything from small grievances in your community to bigger issues that involve influencing policy-makers to take action. Your letter isn’t guaranteed to be published in the publication or newspaper, but following these tips could help your voice be heard.