Polls and focus groups can be effective tools to help you get an in-depth look at how a small population of your audience views your brand, your product, or your project. Let’s breakdown polls and focus groups and see how your business can use them most effectively:
So, you have built yourself a business from the ground up. You have laboured over your brand, you have employed fantastic people, and you have got a fabulous service or product to sell. But, in order to build a successful empire, you need your customers to trust your brand, believe in your company, and want your product over a competitor’s.
Many people are uncomfortable speaking to the public - especially on camera! Whether you are comfortable with public speaking or you're a newbie, there are actions you can take in advance to prepare for a media interview with a journalist.
Media training is an essential skill for every entrepreneur and small business owner. A positive relationship with the media can be instrumental to building and managing your brand's reputation. Whether you have a product that needs promotion or a communications crisis; Alchemy Communications media relations training is vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.
Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But there are steps your business can take today to maintain your current reach - and increase Facebook engagement.
Which type of influencer marketing program is right for your small business? Influencers, brand ambassadors and micro-influencers are fans of your product or service who use their social influence to promote your business.
The holiday season is in full swing on Dec 1. Whether you've been working on your nonprofit's holiday campaign all year - or if you're just getting started - there are marketing strategies you can implement today to make your holiday campaign successful.
The person you choose to be your brand spokesperson tells the world how you want your brand to be viewed. You are telling your customers, and those you want to become your customers, that this person represents your brand's values, is your public face and is your chief salesperson.
In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.
You need qualified leads to grow your business. A consistent marketing pipeline is key to getting sales. Kathryn Kolaczek offers practical and actionable tips with proactive marketing strategies to generate traffic that converts to new leads and opportunities.