Portfolio Spotlight: Explainer Video for Proactive Backups

An explainer video tells your story with images so your message is easier to understand and remember. Explainer videos are an affordable and effective addition to your marketing strategy to drive traffic to your website, keep visitors on your site longer and increase sales.

Calgary Firefighter Stairclimb Challenge: Everyday Heroes


Do you have what it takes?

Sunday May 3, 2015, 500 firefighters from around the world will climb the stairs of Calgary's BOW Building, Western Canada's tallest building and the highest elevation in the world, in support of Wellspring Calgary.

Our firefighter heroes will be raising funds to support heroes who fight cancer every day at Wellspring. Hosted by the Calgary Firefighter Benevolent Fund, the brave ones who will ascend 775 vertical feet -  1204 steps - of the BOW Building in full firefighter duty gear. Starting at 3400 feet above sea level, this inaugural climb event is the highest elevation stairclimb in the world!

  Help us raise funds and awareness for Wellspring Calgary: register here

Portfolio Spotlight: Attainable Homes Calgary


Attainable Homes Calgary Corporation was created to help more Calgarians move from renting their home to home ownership. Attainable Homes is a nonprofit organization and wholly owned subsidiary of The City of Calgary that offers below market housing and is self-funded through a shared equity model so that a portion of the equity in each home will come back to the program upon sale. AHCC has made home ownership possible for middle-class Calgarians with a business strategy that is based on

√ attractive home prices

√ forgivable equity loans

√ a shared appreciation plan

Attainable Homes contracted Alchemy Communications Inc to create their 2014 Annual Report and a video highlighting their achievements in 2014. This video debuted at their annual City Council meeting and was distributed across various social media platforms.

Attainable Homes Annual Report
Attainable Homes Annual Report

The annual report theme is Helping Hardworking Calgarians Secure Their Own Homes in Our City and highlights Attainable Homes Calgary's 2014 achievements:

  • Attainable Home sales were up 46% in 2014
  • Passed milestone of 500 homes sold through AHCC
  • Westbury Park at West Springs fully constructed and occupied
  • Launched sales at 4 new developments
    • Mount Pleasant 1740
    • Evanston Square
    • Skymills
    • 51 Oak
    • 18 units were resold generating $422,736.05
    • Surveys of program participants on their satisfaction level demonstrate 95% of participants are satisfied with ACHH services

Alchemy is proud to work with Attainable Homes and support their mission to make home ownership possible for middle-class Calgarians.

Contact Attainable Homes Calgary

Portfolio Spotlight: Family Homelessness in Canada - Claire's Campaign


Shelters are the cornerstones of service provision to the homeless in many communities across Canada. The below infographic, published by Inn From the Cold, details some information about services offered by this family shelter in Calgary. It's commonly thought that it’s only single men and women that experience homelessness, however this is simply untrue. Single-parent families and children form a substantial part of Canada's homeless population.

~ The Homeless Hub

Claires Campaign homelessness infographic
Claires Campaign homelessness infographic

Faced with a critical need to open 35 additional crisis response beds, Inn from the Cold launched Claire’s Campaign, with the support of local businessman Gary Nissen, to raise funds and provide beds to homeless mothers and their children in Calgary.

Alchemy Communications created this infographic to share the story behind homeless mothers and children at Inn from the Cold in Calgary:

  • on any given night 54% of Inn from the Cold shelter guests were children
  • rental vacancy rate in Calgary fell below 1% in 2013
  • 85% of the year Inn from the Cold operated at overcapacity

We are proud that The Homeless Hub used the Claire's Campaign infographic to bring attention to the needs of the homeless in Canada.

Portfolio Spotlight: YMCA Calgary

YMCA Calgary recently contracted Alchemy Communications Inc to help build the assets for their upcoming capital campaign. Here is the animation we built for social media and for commercials on CBC TV: YMCA Calgary: Imagine the Potential.

Portfolio Spotlight: Kathryn Bechthold CV

Kathryn Bechthold Alchemy Communications CV
Kathryn Bechthold Alchemy Communications CV

Alchemy Communications created this infographic CV to tell the story behind Alchemy PR and the work we do and why we should work together. We'd love to tell your story: contact Kathryn Bechthold today: info@alchemycommunications.ca