Twitter is an excellent way to start conversations with your followers, and what better place to start those conversations than at events? Live-tweeting at an event your target audience is already involved with is a great way to gain new followers who will be actively engaged with your brand.
Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But there are steps your business can take today to maintain your current reach - and increase Facebook engagement.
A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.
Which type of influencer marketing program is right for your small business? Influencers, brand ambassadors and micro-influencers are fans of your product or service who use their social influence to promote your business.
Instagram users love Stories, and Instagram Stories have grown more popular than the original SnapChat Stories. Because they're easy to use and popular with viewers IG Stories are great for B2B and B2C brands.
In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.
How businesses use social media will continue to grow and evolve as customers demand convenience and responsiveness in their user experience. Smart brands stay on top of the social media trends and determine which social channels are their best opportunity to reach and engage with their audiences.
When a social media mistake occurs, its not just the person who posted who feels bad: the whole company suffers. Social media viral missteps are an important part of your business's crisis communications strategy: under the category Prevention.
Growing your Instagram following organically takes time, but there are strategies you can use to build your IG audience. Here are the pros and cons of using Instagress to automate your Instagram engagement.
Facebook Live is a new tool to add to your content marketing strategy and a great way to interact directly with your audience. With a little planning and practice, your 1st Facebook Live broadcast can reach a whole new audience to spread your message and build your business!