thousands of journalists use Twitter every day to post breaking news stories, comment and share news items, ask for sources for their articles, praise colleagues’ work, or have conversations with each other
PR professionals build their business on developing a strong relationship with the media. With our never-ending reliance on social media to find breaking news stories, the media relies on social media to track down trending news. Whether you're a public relations expert or small business owner or an author trying to promote your book: journalists are on Twitter, and they're constantly looking for new and interesting stories, products and people. There are some basic rules you should follow if you're going to use Twitter to pitch the media.
Dos and Don'ts to Pitch the Media on Twitter: 10 Tips from PR and Social Media Pros
1. Look professional before you start trying to make professional connections. ~ SHIFT Communications
2. Find the actual journalist, rather than the publication. ~ Ragan PR
3. Make sure it’s news. ~ PR Daily
4. Don't ask a journalist you're not following to DM you. ~ Mashable
5. Don’t abuse the word “EXCLUSIVE”. ~ PRNewser
6. It helps if the client you are pitching is on Twitter, too. ~ SPIN SUCKS
7. Understand their interests. ~ ADWeek
8. Start by explaining what’s in it for the journalist or blogger. ~ Cision
9. Personalization is key. ~ Command Partners
10. Don't pitch on Twitter - build relationships. ~ Crenshaw Communications
Media Preparation and Tip Guide
TIP: Congratulations: your pitch worked, and you have an interview with a journalist - now what? Download our free ebook: Media Appearance Preparation and Tip Guide filled with PR pro Kathryn Bechthold's expert advice for media interviews.
author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.