Developing relationships with journalists is key to getting good PR. Understanding how the media works and how you can work more effectively with the media is key to developing good media relationships.
Media relations training is a vital component of your successful business strategy. CEO of Alchemy Communications Kathryn Bechthold doesn't just give her clients basic media tips: as the author of The Entrepreneurial Mom's Guide to Running Your Own Business, the PR pros at Alchemy PR designed Kathryn's media tour of over 300 appearances and interviews.
3 tips for your next media interview:
- Never Go Off the Record: anything you say to a reporter is subject to being repeated. If you don't want it repeated, don't say it.
- Skype or Hangout: prop your webcam at eye level so the camera is looking directly at you, not up at you.
- Speak in Soundbites: practice delivering your message in short, quotable sentences.
Congratulations! You’ve been hard at work using social media, blogging, and talking to just about anyone who will listen to promote your new product, a first book, or a business launch.
And finally your hard work has paid off: you’ve been contacted by a journalist or producer, or a writer or blogger, and asked to appear as a guest for an interview.
You know your topic and your message: now your job is to prepare for the interview so you present yourself as
professional • knowledgeable • memorable