holiday marketing

Holiday Social Marketing Trends and Statistics for 2014


It's time to start planning your holiday campaigns. Small business and nonprofits have unique online marketing opportunities and challenges during the holidays.

10 Holiday Marketing Statistics for 2014

    • the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach ~ Media Bistro
    • in 2013, the average number of visits to inbound ecommerce websites on Cyber Monday grew 102% ~ HubSpot
    • 25% of shoppers used YouTube to search for a video related to a product they’re considering ~ e-Strategy Trends
    • In 2013, comScore estimated Cyber Monday spending at more than $1.7 billion ~ MarketingLand
    • the average shopper will do 44.4 percent of his/her shopping online this holiday season ~ NRF
    • Super Saturday - December 20 - will be the heaviest sales and traffic days ~ ShopperTrak
    • Last year, consumers spent $5.7 billion at independent retailers on Small Business Saturday ~ Constant Contact
    • 92% of marketers expect to spend the majority of their social marketing budget on Facebook ~ Marketing TechBlog
    • 67 percent of companies plan to spend more on social media in the 2014 holiday season ~ Offerpop
    • Survey: Social Media To Influence Half Of Holiday Shoppers ~ MarketingLand

This infographic from tells the holiday social marketing stats:

For More Holiday Mobile Marketing Information
Offerpop: Research Report: Top Holiday Marketing Trends for 2014
HubSpot: Top Holiday Social Media Trends for 2014