small business

Best Practices for Building Your Credibility

So, you have built yourself a business from the ground up. You have laboured over your brand, you have employed fantastic people, and you have got a fabulous service or product to sell. But, in order to build a successful empire, you need your customers to trust your brand, believe in your company, and want your product over a competitor’s.

How to Prepare for a Media Interview with a Journalist - Checklist

Many people are uncomfortable speaking to the public - especially on camera! Whether you are comfortable with public speaking or you're a newbie, there are actions you can take in advance to prepare for a media interview with a journalist. 

Media Climate in 2018

Media training is an essential skill for every entrepreneur and small business owner. A positive relationship with the media can be instrumental to building and managing your brand's reputation. Whether you have a product that needs promotion or a communications crisis; Alchemy Communications media relations training is vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.

Facebook News Feed Changes: What Do They Mean for Small Business?

Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But  there are steps your business can take today to maintain your current reach - and increase Facebook engagement. 

Reputation Management: 2018 Checklist

Digital reputation management is managing what's said about you online. Your online reputation is being scrutinized. You can control your online reputation by monitoring and listening to what's posted about you online and posting optimized content to your social media networks. 

When a crisis hits your company, will you be prepared?

Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability. You can protect your business's reputation by being prepared for a crisis before it happens.