social media channels

How to Choose Social Media Networks for Your Business


 It's better to have one hundred people who love you
than one million people who kinda like you.

~ Brian Chesky, founder, Airbnb

In today's digital economy nearly every business can benefit from a social media presence. Social media marketing is an inexpensive and effective strategy for a business to spread the word about their services, hours, sales, new products: nearly every and any event that occurs at your business. Which social channels are best for your business, nonprofit, book release, or startup can be very different from the social platforms that ideal for a different business. As recently as 5 years ago, it was easy to choose your social media:

  • Facebook
  • Twitter
  • LinkedIn

There are literally thousands of social media platforms today - and all have different features, strengths and weaknesses, and target different audiences. Investing time to research and analyze which what social media channels are best for your business will pay off by getting better results from your social media marketing efforts: and that's the whole point! Ask yourself questions about your business to determine which social media sites your customers are likely to use.

3 questions to ask yourself when choosing social media sites

1. Are you a local, regional, national or global business?

Are your customers likely to walk right into your business, or are they individuals or other businesses whom you will never actually meet? Knowing who your customer is, and how they will find interact with your business, is vital to determining which social channels are best for your business.

2. Who are your customers?

Are you trying to reach stay at home moms of young kids, or big businesses? Knowing your customer demographics is vital to understanding which social networks they are likely to follow.

  • B2B
    • LinkedIn
    • Google Plus
  • B2C
    • Facebook
    • Pinterest
    • Local
    • FourSquare
    • Yelp
  • High School Students
    • SnapChat
    • Tumblr
  • College Students
    • Instagram
    • Vine
  •  Female
    • Pinterest
    • Houzz
  •  Male
    • YouTube

3. What resources do you have to support social media?

Are you a solopreneur, who wears all hats, or do you have someone on your team who can spend dedicated time on social media marketing? Tweeting, posting, pinning, sharing: they all take time, and understanding the amount of time you need to be effective on each network will impact deciding which social sites are best for you.

The most popular social media sites according to Business2Community:

Choosing the right social media channes
Choosing the right social media channes

The biggest or the newest social media sites are not necessarily the best sites for your business. Choose social media sites that have a following among your target audience: you may find you are on only 2 or 3 social sites, or even just one. By analyzing your business and your customers, then comparing that information to the demographics of social media networks, you can determine which social media sites are best for your business.

For More Information on Choosing the Best Social Media Sites for Your Business
Inc. : How to Choose the Best Social Media Site for Your Business
Search Engine Land: How to Choose the Right Social Media Networks for your B2B Business