tool review

Tool Review: Google Primer App - PR and Marketing Basics


Entrepreneurs, small business owners, startups and nonprofits who are launching a business have a new free tool from Google: PrimerPrimer offers simple to understand, jargon-free lessons in online marketing and PR. For the launch, Primer for iPhone covers 3 three topics:

  1. content marketing
  2. PR and media
  3. search advertising

Google promises more topics will come in the future, and the website has an option to request topics.

Marketing and PR lessons in 5 minutes - or Less

1. Mini Marketing Lessons

Designed as public relations and marketing information for beginners, Primer offers short, easy to comprehend and basic marketing lessons and tips to promote your business, get more customers and avoid common mistakes. Primer uses short, easy to understand lessons that are covered in less than 5 minutes:

  • case studies
  • insider tips
  • interactive quizzes and practice sessions
  • optional email sign-up for additional activities

2.  Industry Expert Advice

Google partnered with marketing professionals in each content area to develop the lessons.

3. On the Go Info

Once you've downloaded the Primer app, you can use it offlinewhere you can't get a signal, such as subway, on planes, or in elevators.

Google Primer screenshots
Google Primer screenshots

Google Primer Screenshots:

 Google Primer is free on iTunes and will be released for Androids soon.

For More Information on Google's Primer App
TechCrunch: Google Launches Mini-Marketing Lessons for StartUps With New Mobile App, Primer
SHIFT Communications: Google's Primer App - Quick Lessons on PR and Marketing

Tool Review: Share Tally


For anyone serious about building their online presence or help grow their businesses’ reach online, social media analytics tools are essential.

~ VentureBeat

We spend a lot of time on social media sharing original and curated content: and its nice to know if anyone is actually reading our posts! There are many analytical tools for measuring social media activity -but it can be frustrating having to check multiple sites and reports to find out if your content is being read. But sometimes all you need is a simple status check to determine if your social strategy is getting noticed.

Share Tally is a free tool that quickly and easily checks how many times a URL has been shared on social media. For example, if you posted a blog last week and can see from your plugin that you've had 4 Tweets and 2 Facebook shares, but you don't know if your blog was pinned, posted on G+, or Scooped - Share Tally presently tallies 22 social media sites - Share Tally can deliver your social media share stats in seconds.

Share Tally is easy to use:

  1. enter the URL in the Share Tally field
  2. press Tally

That's it! Share Tally can easily tell you how many times your URL has been shared, plus itemize where those shares occurred.

share tally is a free tool to count social media shares
share tally is a free tool to count social media shares

Now that you're tracking your social media analytics, use your social media share stats to:

  • improve your social media engagement
  • make marketing decisions
  • tie social media to your bottom line

Solid social media statistics should be used to monitor, manage and improve your business.

For More Information on Social Media Analytics
Business2Community: 5 Top Social Media Dashboards to Manage Your Social Accounts
Social Media Today: Big Data Analytics for Small Business - Improve Your Customer Intelligence