Communications

Best Practices for Calming Your Nerves Before an Interview

A media interview can mean significant coverage for your business, your new product or your event. A lot is riding on an interview, and public speaking in itself can be intimidating. Follow these few tips, and you will be able to put your best foot forward in your interview:

Best Practices for Polling and Focus Groups

Polls and focus groups can be effective tools to help you get an in-depth look at how a small population of your audience views your brand, your product, or your project. Let’s breakdown polls and focus groups and see how your business can use them most effectively:

Best Practices for Building Your Credibility

So, you have built yourself a business from the ground up. You have laboured over your brand, you have employed fantastic people, and you have got a fabulous service or product to sell. But, in order to build a successful empire, you need your customers to trust your brand, believe in your company, and want your product over a competitor’s.

How to Not Panic During a Crisis

We’ve said it before, and we will keep saying it: it’s not if a crisis will hit your company, but when. A crisis, big or small, will affect your company at some point, but if you are prepared to put out the fires, there won’t be any need to panic. Here are some tips on how to handle a crisis without panicking:

10 Blogs To Help You Rejuvenate Your Crisis Communications Strategy for 2019

Every company should have a crisis communications plan in place, when was the last time you reviewed yours? Crisis communications is a topic that every company should be well versed in so in the inevitable case that something occurs, you have a plan in place to combat and solve the issue. We have found these top 10 blogs to be helpful:

10 Blogs to Spice Up Your Nonprofit Communications Skills in 2019

As you get started in 2019, start your year off right by sharpening your nonprofit communications skills. Here are the top 10 blogs we think will help you do just that:

For Everyone’s Sake – Three Tips to Break the Freeze in Intense Conversations

By Shelley Hayes, Chief Empowerment Officer, Empowerment Inc.

Have you ever found yourself at a loss for words, unable to speak up with challenging clients, investors, co-workers, bosses, or family members in intense or awkward moments? Or, have you been in an intense conversation with someone and noticed a change in them but weren’t sure what was happening? For some of us, in that moment of being unable to speak, we are experiencing ‘the freeze’ which is part of the fight, flight, freeze, fawn phenomenon. Follow the three tips below to keep communication flowing in both directions, for everyone’s sake.

The Value of Applying for Corporate Awards

Corporate awards are the recognition given to an organization, or employees in an organization, who show excellence in a particular field. There are many corporate awards available to organizations and applying for corporate awards can have massive value for your company. Corporate awards can help businesses retain integral employees, gain brand awareness and build a stronger company.

Protect Your Business: Risk Mitigation and Sexual Harassment

Risk mitigation is part of an overall corporate crisis communications strategy. Your organization is potentially vulnerable to sexual harassment charges, difficult media relations, financial scandal, political corruption, technology failure, natural disasters and many other types of unusual public attention that require special actions to manage. 

Undertaking Stakeholder Engagement: Setting Expectations and Standards

Stakeholder engagement strategy is a collaborative process to identify, define and analyze the people who will be affected or influenced by a project's defined goals. Organizations implement stakeholder engagement strategies as part of their commitment to shared social values in their communities. The International Organization for Standardization (ISO) requires stakeholder engagement to build consensus on all standards.