Communications

Undertaking Stakeholder Engagement: Setting Expectations and Standards

Stakeholder engagement strategy is a collaborative process to identify, define and analyze the people who will be affected or influenced by a project's defined goals. Organizations implement stakeholder engagement strategies as part of their commitment to shared social values in their communities. The International Organization for Standardization (ISO) requires stakeholder engagement to build consensus on all standards. 

What is an Intranet? And why your company needs one!

Your intranet should be easy to access and use for your team, especially your non-technical staff. Alchemy Communications can help you improve internal communications, increase employee engagement and improve productivity by creating an intranet as part of your overall communications strategy. 

Driver Shortages: Can Trucking Regain a Positive Public Image?

A job in transportation should be a career choice, rather than a dead-end job. Elevating the public perception of truckers can impact the driver shortage by returning respectability and pride to the job of truck driver. 

Alchemy Communications Inc. CEO and communications expert Kathryn Kolaczek has expertise working with the trucking industry. 

A Tale of Two Ads: What can we learn from Pepsi and Heineken?

In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.

Blogging v Brand Publishing: What's Right for Your Business?

What's right for your business? Blogging, content marketing and brand journalism are not mutually exclusive: in fact, they go hand-in-hand in a well-defined content strategy. Inbound marketing attracts your target audience to your website by sharing high-quality, useful information that they want to receive. 

Free Seminar: Media Training and Preparation

Free Calgary Media Training Seminar by PR and communications professional, media expert and serial entrepreneur Kathryn Kolaczek, CEO and founder of Alchemy Communications Inc

Speaker Kathryn Kolaczek For Your Next Event

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Serial Entrepreneur, Author and CEO Kathryn Kolaczek is a dynamic communicator who engages and entertains audiences while they learn from her expertise launching and managing organizations. Through her agency Alchemy Communications Kathryn has guided small businesses, nonprofits and entrepreneurs to profitability and achieving their goals.

Learn more about Kathryn (Bechthold) Kolaczek on LinkedIn
 

Keynote Speaker • Trainings • Workshops • Moderator

  • Entrepreneurism: You've Got to Use What You've Got
  • Small Business: Marketing, PR, and Communications
  • Nonprofit: Building Through PR, Marketing and Fundraising
  • StartUps: Funding, Growth and Moving On
  • Mompreneur Life: You Can Run a Business While Running a Family
  • Public Relations: Promoting Your Business or Cause with Strategic PR 
  • Social Media: Managing Your Digital Profile for Business Growth

 Kathryn is available for
consulting, speaking and workshops

info@alchemycommunications.ca

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Optimize Your Branding to Increase Your Online Visibility

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If your brand is unique, your message shouldn't blend in

~ Kathryn Bechthold, CEO Alchemy Communications

For marketers it can be tricky making sure your name is out there, but you aren't appearing too spammy or salesy by plastering your logo on every available surface. PR pros and marketing experts often overlook some very simple yet strategic ways to maximize your branding for increased online visibility.

3 Simple Tips for Visual Branding

1. Watermark your Visuals

Your visuals are shared across social media - that's your goal! Imagine that clever meme you created going viral... but no one knows its your creation. Your visuals can be:

  • repinned on Pinterest
  • retweeted on Twitter
  • regrammed on Instagram
  • reposted on Facebook

Many times the identity of the original poster of a visual is lost in all the social sharing. To avoid getting your visual hijacked, always brand your visuals: add your brand logo, name, social links, hashtag or website to your visual. Don't go crazy and add them all: just chose one strategy, and stick with it!

if your business is unique your message shouldn't blend in ~ Kathryn Bechthold
if your business is unique your message shouldn't blend in ~ Kathryn Bechthold

2. Create a Unique Brand Hashtag

Your event, brand, product or campaign can have a unique hashtag that you use across all social media channels, on your visuals, promotional materials, news releases: anywhere you want to promote your brand. And each time your social post is shared, the brand and your message grows!

TIP: Make your hashtag memorable. As CEO of Alchemy Communications I'm a #PurveyorOfPR  - check us out on Twitter!

3. In Images, Size Counts

You can design the very best infographic or image, and no one will ever see if it the visual isn't the sized for that social media channel. Unfortunately each social channel has evolved to have uniques size criteria for your profile photo, cover image and posts. When you write a blog post, to share it across social media channels might require 5 or 6 different images to meet the social criteria. Unfortunately when it comes to visual content marketing, it is not one size fits all.

This optimal image size cheatsheet from Social Media Today will help you design images that are the exact size you need

optimal image size for visual marketing
optimal image size for visual marketing
Kathryn Bechthold CEO Alchemy Communications
Kathryn Bechthold CEO Alchemy Communications

author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.