PR

Driver Shortages: Can Trucking Regain a Positive Public Image?

A job in transportation should be a career choice, rather than a dead-end job. Elevating the public perception of truckers can impact the driver shortage by returning respectability and pride to the job of truck driver. 

Alchemy Communications Inc. CEO and communications expert Kathryn Kolaczek has expertise working with the trucking industry. 

A Tale of Two Ads: What can we learn from Pepsi and Heineken?

In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.

Speaker Kathryn Kolaczek For Your Next Event

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Serial Entrepreneur, Author and CEO Kathryn Kolaczek is a dynamic communicator who engages and entertains audiences while they learn from her expertise launching and managing organizations. Through her agency Alchemy Communications Kathryn has guided small businesses, nonprofits and entrepreneurs to profitability and achieving their goals.

Learn more about Kathryn (Bechthold) Kolaczek on LinkedIn
 

Keynote Speaker • Trainings • Workshops • Moderator

  • Entrepreneurism: You've Got to Use What You've Got
  • Small Business: Marketing, PR, and Communications
  • Nonprofit: Building Through PR, Marketing and Fundraising
  • StartUps: Funding, Growth and Moving On
  • Mompreneur Life: You Can Run a Business While Running a Family
  • Public Relations: Promoting Your Business or Cause with Strategic PR 
  • Social Media: Managing Your Digital Profile for Business Growth

 Kathryn is available for
consulting, speaking and workshops

info@alchemycommunications.ca

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