Social Media

Zhuzh up Your Twitter with these Live-Tweeting Tips

Zhuzh up Your Twitter with these Live-Tweeting Tips

Twitter is an excellent way to start conversations with your followers, and what better place to start those conversations than at events? Live-tweeting at an event your target audience is already involved with is a great way to gain new followers who will be actively engaged with your brand.

Facebook News Feed Changes: What Do They Mean for Small Business?

Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But  there are steps your business can take today to maintain your current reach - and increase Facebook engagement. 

5 Tips for Writing Blog Posts That are both SEO and People Friendly

A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.  

A Tale of Two Ads: What can we learn from Pepsi and Heineken?

In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.

5 Tips for Your 1st Facebook Live Broadcast

Facebook Live is a new tool to add to your content marketing strategy and a great way to interact directly with your audience. With a little planning and practice, your 1st Facebook Live broadcast can reach a whole new audience to spread your message and build your business!