Social Media

5 Social Listening Tools for Good Customer Service

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30% Of Tweets Mentioning Your Company

Don’t Include Your Twitter Handle

~ SproutSocial

When a customer makes a complaint on social media, they expect an immediate response. And if they don't get it, they typically express their frustration by complaining again and again on social media - both about their original complaint, and about the fact that you aren't responding. On Facebook Business Pages, your average response time to a post is posted on your Page. Today, only Page owners see that rating: but who know's how long it is before Facebook shares it with everyone!

 
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As a business owner you're no doubt crunched for time and don't have anyone on your team dedicated to monitoring social media for mentions of your business. You need to see social media posts about your business where they occur, and when they occur. 

Social listening tools help you find out what your customers are saying on social media, and when they are saying it. 

5 Social Media Listening Tools

1. GoogleAlerts     Free

Google Alerts lets you enter any search term - such as your business name - and sends you an email when that phrase appears on websites, articles or online news sources. This free service is an easy way to keep updated on whenever your name is mentioned online. 

2. HootSuite   Freemium

Hootsuite Pro's built-in social listening monitors specific keywords, hashtags, and other words you enter in the dashboard. so much more. You can follow what people are saying about your brand, listen to your customers and gain an advantage over your competitors.

3. Reputology   Starting at $29/month

Reputology monitors customer review sites like Yelp, Facebook and emails you an update daily of all reviews of your company.

4.  Mention    Starting at $29/month

Monitor your mentions on the top social media platforms from your desktop dashboard or Mention's mobile app. You can reply to posts from within the dashboard in real time.

5.  Social Mention   Free

Is a search engine that looks at many social media channels and gives you a summary of who's said what and when they said about thephrase you enter. Social Mention also provides ratings that measure if the posts are positive, how much influence that phrase has, and whether the persons who mentioned you are likely to mention you again in the future.

Social media tools aren't just for listening to the good PR your business gets. Delivering good customer service helps you build trust with your customers; monitoring your business on social media makes sure you know what people are saying, when they say it.   

Book Your Free Consultation with Alchemy Communications

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3 Ways to Build Your Facebook Page Engagement

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Facebook business pages are the most popular way for small businesses and nonprofits to promote their business online and build a following:

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking.

Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

 

~ HubSpot

You can't just create a Facebook page and hope people will find it. Strategic content marketing on Facebook will help your page get found, Liked and shared so you can grow your business.

3 Ways to Boost Engagement on Facebook

1. Facebook Ads

Competition is increasing on Facebook: you want your page's posts to be seen by your Facebook fans and to be found by new audiences.

Pay to Play is the guideline for Facebook: if you want your posts to be seen and to find new followers, there are two primary ways to advertise on Facebook

Facebook Ads

There are different types of Facebook ad campaigns that can be used for different marketing goals. Your ads can target a custom audience demographic such as age range, a particular geographic location or specific interests. You can also target audiences that are copies of another Facebook page's audience, called a lookalike audience.

  • There are 9 basic Facebook ad campaign types, including page Likes, website visits, special offers and video views.
  • Facebook Power Editor provides more in-depth ad campaign management than the basic Create Ads tool.
  • Facebook ads can also be scheduled to run on Instagram (which is owned by Facebook).

tip: You can advertise on Facebook for as little as $1 per day.

Post Boosts

If you post on Facebook you can pay to have that post promoted to your followers or to people who are NOT your followers, and specify your target audience.

  • You have the option to pay for impressions or engagements: so you can opt to only pay when someone clicks on your boosted post.
  • Boosts are fast and easy: if your credit card is already in the system and you've saved your target audience it literally takes one minute to boost a post. Caution: its so easy to boost, make sure you're strategically boosting your posts.
  • Boosts show as Sponsored Story in the newsfeed.

tip: Boosts bring traffic to that post. If there is a link in your post, a boost can also promote that link.

Post Planner has some great tips on how to advertise on Facebook.

2. Video

Photos used to be the best way to attract an audience on Facebook, but that is rapidly switching to video.

Facebook has passed YouTube as the most popular website

for businesses to share videos.

                                                           ~ SocialBakers

How you use videos on Facebook depends on your business and your target audience. Different types of audiences respond to different types of video content:

  • upload casual videos from your smart phone announcing your newest product, sharing important news or giving behind the scenes information on your business or cause
  • use Facebook Live which offers live streaming video in your Facebook newsfeed: great for broadcasting live videos right from your smartphone; Facebook Live is great for Q&A, product demonstrations
  • share videos from other sources that your followers and target audience will like: just be sure to link to or credit your source!

3. Switch Up Your Cover Photos

Your Facebook cover photo is a great opportunity to promote your business or cause. Make the most of the first impressions your visitors get when they go to your page. 

Change your Facebook cover monthly. Using the same image for too long
is boring for people who visit your page. 

~ Peg Fitzpatrick, Social Media Expert

Your followers get tired of seeing the same image every time they visit your Facebook page. Change your Facebook cover regularly keep your fans interested and engaged with images that tell stories about your business, such as:

  • special events or promotions
  • seasons or holidays
  • special news and announcements
  • team members and customers or supporters

tip: When you change your Facebook cover image, the new photo appears as a post in your newsfeed. Be sure to add a description, call to action, and other information you want anyone who sees your new FB cover image to know!

Facebook reigns as the overall most popular social media platform. Using Facebook pages to build your business is strategic and effective. The ROI on investing money and resources on Facebook makes it a very effective marketing channel for small businesses. 

Book Your Free Consultation with Alchemy Communications

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Crisis Communications Checklist

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The best time to hire a crisis PR team is today, before any public relations disaster has occurred. Hiring a PR team for crisis communications planning may seem expensive: but hiring a PR team after a crisis occurs to clean up the damage is even more expensive. Hiring public relations professionals to develop a crisis communications strategy before tragedy occurs is a smart investment in your company's future.

A crisis is any event that unexpectedly

disrupts your business.

A crisis communications strategy is needed when the unexpected occurs. Your crisis communications plan will be used when a crisis is either a negative event, or something good, but unplanned occurs:

  • your server crashes due to overwhelming response to your new product launch
  • a natural disaster disrupts your long-planned fundraising event
  • political groups take offense to your brand or message
  • a celebrity makes an unexpected positive endorsement of your product or cause

Alchemy Communications works with organizations to both prepare for a crisis before it happens and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability. You can protect your businesses reputation by being prepared for a crisis before it happens. Download our free Crisis Communications Checklist, then customize it before the unexpected occurs.

10 Point Crisis Communication Checklist

  1. Identify Your Crisis Management Team
    Your crisis management team should be experts on the day-to-day management of your business and preferably have training in crisis communications.
  2. Appoint a Crisis Spokesperson
    Your crisis spokesperson can be an internal stakeholder, or an outside PR and media expert. They should have training on working with the media and public, and keeping their cool and staying on message during frustrating circumstances.
  3. Implement Your Interim Messaging
    Before speaking out on a situation take the time to find out the facts. The time-frame to track down events and issue a statement has grown shorter due to the rapid exchange of information on social media. When you don't have the facts, admit it. Never lie to the public. An interim message will convey to the public and media that you are aware, concerned and investigating the event.
  4. Reach Out To Trusted Media Contacts
    Your community has media professionals who have either covered your organization or have an interest in your niche. Make them aware that you are actively working to provide public updates to your crisis and enlist their support on getting your message out.
  5. Activate Your Internal Notification Strategy
    What system have you put in place to keep stakeholders - board, employees, volunteers - aware of unexpected events, and remind them that they are not authorized to speak on behalf of your organization. Identify who is your authorized spokesperson and how to refer information requests to them.
  6. Monitor Traditional and Social Media Channels
    Stay aware of what's being said about the event and by whom, by designating team members to monitor news media and and listening to social media channels.
  7. Establish Your Key Message(s)
    Once you have assessed the situation, create your key messages to update the media and public on your crisis event status.
  8. Audit Pre-Scheduled Social Media Posts
    Many businesses use tool to post pre-planned messages to social media. Identify a social media expert to audit your scheduled social media posts and remove any planned posts that appear insensitive, contradictory or incorrect in light of the current crisis.  There may be a need to delete or update previously posted social media messages.
  9. Evaluate Your Website as a Communications Tool
    The public and media may be visiting your website to get more information on your crisis. Consider whether your crisis messaging needs to be prominently featured on your website.
  10. Review and Update Your Crisis Communications Plan
    Throughout your crisis event review and update your crisis strategy and make sure your plan takes into account how events are unfolding and changing during the crisis. Once your event has passes, conduct an internal audit of your handling of the crisis event and update your crisis communications strategy to reflect what you have learned.

Crisis communications planning should be an ongoing process for your business, with a plan of action ready to implement if the unexpected happens. The last thing your organization needs is a series of public media mistakes and missteps when you are most exposed and vulnerable.

Crisis Communications Checklist: Free Download

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Best Practices for Scheduling Social Media

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It's summertime, and most of use are thinking about vacation: whether its a few hours, a few days, or even a few weeks, time away from the office is good for our mental health, not to mention physical health!

Planning for vacation typically means putting in extra time to make sure your business operates smoothly in your absence. Productivity tools are useful to help you effectively run your business while you're on vacation, and every day. 

Fortunately, there are a slew of social media tools and strategies to plan your social media marketing strategy and schedule your social media posts in advance. At Alchemy we believe in using social media scheduling tools to manage, not automate, our social media. Here are some tips we use to schedule our posts and make sure our social media runs seemlessly, and is on target for our messaging.

3 Tips for Scheduling Social Media

1. Schedule, Don't Automate

Alchemy uses these tools to schedule our social media posts:

  • HootSuite
  • Facebook Scheduler
  • HubSpot

We schedule posts in advance: but we don't automate our follower engagement. Our Likes, RTs, questions, shares, welcomes and thank yous are from the Alchemy team: not a bot!

2. Audit Your Scheduled Posts Regularly

Never set it and forget it: too many social media fails occur when social media posts are scheduled in advance, and no one monitors them to be sure they are current and accurate before they actually post. We suggest weekly monitoring your scheduled posts to make sure you want that to go live.

tip: If an unplanned public event occurs, recheck your scheduled social media posts to be sure nothing inapproriate gets posted.

3. Give Someone Else Access to Log In

As a business owner you may be the one managing your content calendar and scheduling your social media, and you successfully scheduled everything in advance. But things happen: you may have an unplanned or intentional digital vacation, and not be able to access your social media accounts or have the latest news. Make sure someone else can log into your social meda accounts and scheduling tools, and is monitoring your social media in your absence.

Social media scheduling tools are ideal to increase productivity at your business, but they are not a replacement for personal management and interaction with your social media followers. 

Book Your Free Consultation With Alchemy Communications

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Recruiting Brand Ambassadors? Look In-House!

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Brand ambassadors are people who want to promote and support your product or service. They're your biggest fans: and they want to talk about your business on their social media posts.

Brand ambassadors are a great way to grow your business and reach out to a new audience. People want to do business with other people:

who are you more likely to believe a product recommendation from: 
the business itself, or a good friend who has used that business?

If you're thinking of using a brand ambassador to promote your business or nonprofit, here are a few things to keep in mind:

3 Tips for Using Brand Ambassadors

  • Be Transparent: Brand ambassadors who are paid to represent your business should clearly state they are compensated. 
  • Recruit Selectively: Carefully select your brand ambassadors to be sure their message and motives align with yours. Don't confuse a fan with an ambassador.
  • Provide Training: Brand ambassadors should be trained on your social media policies, branding, voice and messaging, and guidelines for resharing or responding to others' posts.

Employees can be strong brand ambassadors for your nonprofit or business. Before you recruit outside brand ambassadors, look in-house to find employees to serve as your organization's voice on social media.  

Recruiting Employees as Brand Ambassadors

If you have employees who are connected, committed, and engaged then you already have brand ambassadors. When you provide support, care, and encouragement you can unleash their power.

~ HR Cloud

HR Cloud has some great strategies to turn employees into ambassadors to amplify your message:

  • In order to empower your brand ambassadors you must have a social media policy that’s positive and inclusive.
  • Rather than focusing on what could go wrong, you want to think about the benefits to be gained when your employees are knowledgeable, comfortable, and encouraged to share online.
  • Provide social media training on various channels (Facebook, Twitter, Instagram) and ensure your employees have content to share.
  • Create specific hashtags for employees to use and encourage them to use it across all platforms.

Don't underestimate your team! Empower your employees who already love your brand, and train your team to be brand ambassadors who will share your message with their social connections.

Book Your Free Consultation with Alchemy Communications

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5 Twitter Tips for Nonprofits

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Twitter is an excellent social media tool for nonprofit organizations to get their message out quickly. But it's no longer enough to merely broadcast your message: you need to leverage Twitter's features to grow your following and maximize opportunities to promote your cause.

76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook.

~ Nonprofit Communications Trends Report

Twitter is one of the oldest major social media channels, and how users and brands use Twitter has evolved: just as Twitter has evolved and changed.

tip: Twitter is keeping its long-time rule of limiting posts to 140 character BUT reports say they soon will no longer include user names, links and images in the character count: great news for marketers!

5 Tips to Leverage Twitter's Features 

1.  Use Images

Adding an image to your Twitter post increases the likelihood it will get your post read and remembered. Content with relevant images get 94% more views ~ KISSmetrics.

 
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2. Tag Influencers, Ambassadors, and Supporters

Twitter lets you tag up to 10 people or organizations in a photo without counting it against your 140 characters! When you post a photo on Twitter, tag the people in the photo: they're more likely to share that post.

tip: Many marketers tag photos with people who aren't in the photo to increase the likelihood they'll see that post in their newsfeed. 

3. Create Lists

Lists are a way to organize people you follow into categories. A list can be open or private, meaning no one can see who's on your list except you. Some ideas for nonprofit organization lists include:

  • major donors to your organization
  • influencers, supporters, brand ambassadors
  • critics and opponents
  • media 

4. Mute Your Followers

As you grow your following, it can be hard to find the news you need to know. Lists are helpful, but its likely that the thousands of individuals and organizations who follow your nonprofit don't fit your list criteria. Mute is a feature that allows you to remove an account's Tweets from your timeline without unfollowing or blocking that account. Muted accounts will not know that you’ve muted them and you can unmute them at any time.      more about muting

5. Pinned Tweets

Whether you post once a day or dozens of times per day, its easy for your most important tweets to get lost in your stream. Twitter has an option to pin a tweet to the top of your Twitter feed, so its the 1st post visitors see when they go to your Twitter page. With your Twitter bio and profile image, a pinned tweet is a strategic way to showcase an event or important information.

tip: Be aware of the pinned date on your pinned tweets: is it OK if your post was pinned 18 months ago, or do you want to be sure your feed looks current and up to date. At Alchemy we recommend updating your pinned post every 2-3 weeks: even if you're reposting the same content. 

Twitter is easy to use: and easy to use wrong. The challenge for nonprofits is to develop a Twitter strategy. Your investment in learning and strategically implementing Twitter features will pay off with increased brand recognition and more visitors, donors, volunteers and event attendees. 

Book Your Free Consultation with Alchemy Communications

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How to Set a Social Media Budget

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Wait - social media is free! Why do I need a budget?

Every small business owner and entrepreneur's immediate response to the discussion of social media budget is they don't need a digital marketing budget: it's free!

But the reality is while many social media channels and tools are free, there are real costs involved with using social media to build your business. Your social media budget is part of your business's marketing budget. 

social media spending is currently nine percent of marketing budgets and is expected to increase to more than 13 percent in the next year. In five years, marketers expect to spend more than 21 percent of their budgets on social media.

~ Duke School of Business

What Is In a Social Media Budget?

1. Content Creation

Creating useful, interesting content is how people and search engines find your website and social media sites. Someone has to design a content strategy that defines what you're going to talk about online, and when; and then someone has to create that content. Content creation includes the copy, headlines, social media posts, images and links to internal sources or outside authorities, using strategies to drive traffic to your site and get found by search engines. There are several options for content creation:

  • outsource: hire a marketing agency, a social media content marketer, or a freelancer
  • DIY: create your own content plan
  • assign it to a current team member

There are free and paid tools to help you create good content, including:

  • blog topic generators
  • audience listening tools
  • image creators and editors
  • stock photos
  • URL shorteners
  • spelling and grammar checks

2. Scheduling Content

Once you have content, you need to schedule and post it on your website, blog and social media platforms. Strategically, you don't want the identical post on several different social platforms: you may need to craft 3, 4, 5 or even more posts; each with different copy and images (different social media sites require different sizes of images).

Depending on your audience, each social media channel has optimal times to post so you get the most visibility. The best time to post is when your audience is there: not when its most convenient for you! If you're a local business your audience's social media hours may be very different than if you're a national or international business.

Many tools exist to help you schedule social media so your posts go live at the best time - and free you up to do other tasks. Some social media scheduling tools that we use at Alchemy include:

  • WordPress post scheduler: schedule your blogs to go live a day, week, month or even months in advance
  • HootSuite: this freemium tool lets you schedule up to 3 different social media posts for free, 4 or more channels start at $9.99/month; and cover dozens of social platforms
  • IFTTT: free 'recipes' that you choose or create to set up a defined action and result: IF This, Then That; these recipes can help you broaden your social reach and save you time by automating social media functions.

If you choose to use a tool to schedule your social media posts, just set it and forget it: NOT! Monitor your scheduled social posts so that you don't set a post to go live 2 months from now and totally forget about itwhen circumstances have changed. Think of the many Social Media Fails, such as a tragedy that has occurred and someone's scheduled social post says, I hope everyone is out enjoying this gorgeous Saturday!

tip: read Jeff Bullas' 17 Best Social Media Management Tools

3. Promoting Your Content

There's a lot of competition online, and its getting harder and harder for even high quality content to show up in the feeds of people who want to read it! Today, paid social media advertising is becoming the norm: unless you already have a committed audience of fans and followers, its easy to get lost in the online crowd. Much social media is pay to play:

  • Paid Ads: Facebook ads for as little as $1/day can drive traffic to your website or build your following; Twitter ads for a few dollars a day dramatically increase the likelihood your post gets seen. Here are some results from WordStream:
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LinkedIn, Pinterest, Instagram and YouTube are other top-performing social platforms that accepts ads in a range of prices.

  • Brand Ambassadors: Bloggers, influencers and social media celebrities will promote your posts for in-kind services, a fee, or a percentage of sales.
  • Social share buttons on your blog or website invite visitors to share your content with their followers. Some of these share buttons are free, but others have a monthly fee and do a great job of encouring action.

Each of these 3 critical social media marketing tasks can be done by you: but time is money. When you set your social media marketing budget, what is your time worth to you?

How To Set Your Social Media Marketing Budget

1. Allocate a portion of your marketing budget to social media marketing (10% is a good starting point).

2.  Keep track of your success rate - and your failure rate - for your social media marketing campaigns. Know your KPI's - Key Performance Indicators. Measuring your social media ROI is tricky: 

  • did you set the right goals?
  • did you have the right budget?
  • was your campaign interesting to anyone other than you?

If your campaign doesn't get the results you want, learn from it: and make adjustments for future social media marketing campaigns.

3.  Analyze your competitors' social media campaigns, and see what you like and want to adapt, and what isn't right for your business. 

Read More: Social Media Success: 5 Stats to Measure Your Campaign

Whether your social media budget is 15 hours a month of your own time plus $100 per month for Facebook ads and stock photos, or $1500 per month to outsource to an agency, or somewhere in between; its critical to the success of your social media marketing strategy that you understand the value of social media. Your social media budget should reflect the results your business wants to achieve and your resources, then you can set a realistic budget that supports your business goals. 

Book Your Free Consultation with Alchemy Communications

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How to Use LinkedIn to Build Your Brand

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Your LinkedIn Profile: Go Big Or Go Home

~ Forbes

Many professionals create a LinkedIn profile, and then let it sit there. Unlike many other popular social networks, LinkedIn is designed for professional and business networking. If you want your LinkedIn page to work for you, invest some time in setting up a professional LinkedIn profile to increase your visibility and invite your target audience to connect with you. Then, use your LinkedIn page to grow your brand and build relationships.

5 Tips on Using LinkedIn to Build Your Brand

 1.  Shows your Expertise

Your LinkedIn Profile is the header information on your LinkedIn page. Having the wrong LinkedIn profile sends out the wrong message. Maximize your LinkedIn branding by designing a profile that delivers your message.

  • Your profile photo is your 1st impression: LinkedIn users respond to professional, not necessarily formal, profile photos. LinkedIn is not the place for your photo holding your cute kitty: unless you're a vet. Family photos are better suited for Facebook and other social channels.
  • Complete your profile: don't leave blanks in LinkedIn's prime real estate. If you don't have something to say about yourself, you need to determine what are you trying to accomplish on LinkedIn.
  • Keywords are critical to quickly saying who you are and what you do: be descriptive, not a bragger.

tip: Choose View Profile As to see what your LinkedIn profile looks like to a connection or to the public.

2. Optimize Your LinkedIn Summary

LI Summary provides up to 2000 characters for you to customize your message. What do you want people to know about you, your brand and your services? Here are some Summary tips from LinkedIn for Business expert JoAnne Funch:

  • Start the Summary with your contact information: email and phone number
  • Include a call to action: what do you want the reader to do?
  • What problems do you solve?

3. Connect and Join

LinkedIn users evaluate you based on who you connect with.  Find people you want to build relationships with: who you want to follow and exchange ideas with.

  • Personalize your invitation to connect: do you want to be branded as a spammer? Why do you want to connect?
    • Do you share common LI groups?
    • Are you in the same industry?
    • Are you a fan of their articles?
    • Know why you're connecting. The number of your connections shows in your profile: while 500+ looks impressive, 100 good connections that build your business will be more effective than 500 strangers you don't learn from, and you spend time scrolling past.
    • Join LinkedIn groups in your industry or your target audience. Your groups show up at the bottom of your LinkedIn page.

4. Share

LinkedIn is where you can establish yourself as an SME: Subject Matter Expert:

  • Contribute high-quality articles to LinkedIn Pulse, LinkedIn's publishing platform.
  • Post on SlideShare, LinkedIn's visual platform:
    • Share Slideshare posts on LinkedIn and add relevant SlideShares to your LI profile.

5. Contribute Insightful Articles and Comments

Regularly post status updates, comment and share on your connection's updates, and contribute to group discussions. Your posts and comments influence your ranking on LinkedIn, and increase your online visibility.

  • Share your blogs, guest posts, interviews and other relevant authorships.
  • Curate industry topics and add insightful comments and post in updates or in your groups.

LinkedIn is a powerful tool to build your personal brand. Basic LinkedIn is available for free, and LinkedIn for Business has paid options to grow your business including relationship management tools and advertising. The first steps to building your brand on LinkedIn is to optimize your profile and engage with your audience.

Let's deliver mutual value and connect on LinkedIn:

Connect with Kathryn Bechthold:https://ca.linkedin.com/kathryn-bechthold

Follow Alchemy on LinkedIn: Alchemy Communications Inc.

For More Information on Optimizing Your Brandon LinkedIn Ragan.com: 5 ways to use LinkedIn for content marketing LinkedIn for Business: LinkedIn Summary: Your Prime Advertising Space

Kathryn Bechthold CEO Alchemy Communications
Kathryn Bechthold CEO Alchemy Communications

author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

Instagram PR Strategies That Work

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Instagram has over 300 million monthly users, and grew x3 in the past 2 years

Are you trying to build a following on Instagram? Instagram is the most visual platform on social media: with an active, engaged community. Don't be afraid to experiment on Instagram: if it doesn't work, try something different next time. If you're new to Instagram or trying to grow your community, here are some Instagram strategies for your next PR campaign that are proven to work, from the smart folks at KISSmetrics.

10 Instagram strategies to boost your next PR campaign:

1.  Instagram has 100% organic reach

Your followers will see your posts - so post often!

2. Photos get more engagement than videos

So post more photos than videos, but mix it up!

3. The best captions for e-commerce are long descriptions, not questions

Be sure to use hashtags in your description: Instagram makes it very easy to sort and search topics by hashtag, ie #PurveyorofPR

4. Photos that are primarily green get more engagement than other colors

Experiment with different colors of background and text to see what colors your audience responds to.

5. Photos with no filter get the most engagement for e-commerce

Filters are fun to design creative photos - but if filters lessen your engagement, don't use them!

6. Wednesday has the highest engagement rate on Instagram

Highest Instagram engagement by day of week is close: it only varied from a high of 4.9% to 4.4% on the lowest day. But to get the biggest bang from your post, try Wednesday!

7. Post yellow or blue photos to encourage viewers to buy your product

Understand the psychological influence of colors on your audience so you can optimize your visuals for maximum engagement.

8. Worst day to post on Instagram is Monday

With an engagement rate of only 4.4%, Monday has the lowest engagement rate on Instagram. But its only .5% behind the highest day, Wednesday.

9. Instagram has a real-time feed display

So your posts get equal visibility as accounts with larger audiences - there's no bias for bigger brands.

10. The best times of day to post are

  • 4pm - 6pm
  • 6am
  • 2am

Post when your target audience is on Instagram! But if your audience is active on Instagram at midnight, and you're sleeping, we're a fan of Onlypultto schedule Instagram posts.

Here is KISSmetric's infographic The Science of Brands on Instagram

The Science of Brands on Instagram
The Science of Brands on Instagram

For More Information on Instagram PR Strategies Alchemy Communications: 5 Tips for Using Instagram for PR Campaigns

Kathryn Bechthold CEO Alchemy Communications
Kathryn Bechthold CEO Alchemy Communications

author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

How to Pitch Media Using Twitter

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thousands of journalists use Twitter every day to post breaking news stories, comment and share news items, ask for sources for their articles, praise colleagues’ work, or have conversations with each other

~ SHIFT Communications

PR professionals build their business on developing a strong relationship with the media. With our never-ending reliance on social media to find breaking news stories, the media relies on social media to track down trending news. Whether you're a public relations expert or small business owner or an author trying to promote your book: journalists are on Twitter, and they're constantly looking for new and interesting stories, products and people. There are some basic rules you should follow if you're going to use Twitter to pitch the media.

Dos and Don'ts to Pitch the Media on Twitter: 10 Tips from PR and Social Media Pros

1. Look professional before you start trying to make professional connections. ~ SHIFT Communications

2. Find the actual journalist, rather than the publication. ~ Ragan PR

3. Make sure it’s news. ~ PR Daily

4. Don't ask a journalist you're not following to DM you. ~ Mashable

5. Don’t abuse the word “EXCLUSIVE”. ~ PRNewser

6. It helps if the client you are pitching is on Twitter, too. ~ SPIN SUCKS

7. Understand their interests. ~ ADWeek

8. Start by explaining what’s in it for the journalist or blogger. ~ Cision

9. Personalization is key. ~ Command Partners

10. Don't pitch on Twitter - build relationships. ~ Crenshaw Communications

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Media Preparation and Tip Guide

media interview tips and advice - free ebook
media interview tips and advice - free ebook

TIP: Congratulations: your pitch worked, and you have an interview with a journalist - now what? Download our free ebook: Media Appearance Preparation and Tip Guide filled with PR pro Kathryn Bechthold's expert advice for media interviews.

For More Information on How to Pitch Journalists on Social Media Chicago Tribune: Don't Strike Out With Your Social Media Pitch Social Media Today: 6 Ways to Pitch Journalists on Social Media

Kathryn Bechthold CEO Alchemy Communications
Kathryn Bechthold CEO Alchemy Communications

author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.