Risk mitigation is part of an overall corporate crisis communications strategy. Your organization is potentially vulnerable to sexual harassment charges, difficult media relations, financial scandal, political corruption, technology failure, natural disasters and many other types of unusual public attention that require special actions to manage.
Stakeholder engagement strategy is a collaborative process to identify, define and analyze the people who will be affected or influenced by a project's defined goals. Organizations implement stakeholder engagement strategies as part of their commitment to shared social values in their communities. The International Organization for Standardization (ISO) requires stakeholder engagement to build consensus on all standards.
Many people are uncomfortable speaking to the public - especially on camera! Whether you are comfortable with public speaking or you're a newbie, there are actions you can take in advance to prepare for a media interview with a journalist.
Media training is an essential skill for every entrepreneur and small business owner. A positive relationship with the media can be instrumental to building and managing your brand's reputation. Whether you have a product that needs promotion or a communications crisis; Alchemy Communications media relations training is vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.
Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But there are steps your business can take today to maintain your current reach - and increase Facebook engagement.
Digital reputation management is managing what's said about you online. Your online reputation is being scrutinized. You can control your online reputation by monitoring and listening to what's posted about you online and posting optimized content to your social media networks.
Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability. You can protect your business's reputation by being prepared for a crisis before it happens.
A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.
Which type of influencer marketing program is right for your small business? Influencers, brand ambassadors and micro-influencers are fans of your product or service who use their social influence to promote your business.
Your intranet should be easy to access and use for your team, especially your non-technical staff. Alchemy Communications can help you improve internal communications, increase employee engagement and improve productivity by creating an intranet as part of your overall communications strategy.