Communications and Branding
Alchemy Communications can design a full-suite of corporate communication pieces for your internal and external audiences
- Annual Reports and Journals
- Corporate Videos
- Customer Newsletters
- Slide Decks and Presentations
- Press Releases
- Brochures and One-Sheets
- Media Kits
- Key Messaging
Alchemy's art, content and design development team create collateral materials to support your marketing communications strategy:
Today's print and digital media is highly visual and must capture a viewer's attention in an instant and hold their interest long enough to communicate your story. Creative design is instrumental in attracting viewers but must also assure the message doesn't get lost in the delivery.
- attention-getting typography
- well-designed infographics
- original, striking photography
Alchemy PR's graphic designers are highly skilled in custom design and layout: our creative team are experts in to understanding how to implement the latest graphic design trends to capture the attention of the smart consumer - and knowing when simple, clear understandable design and layout is more effective.
How and what your target market reads has changed dramatically in the last 5 years. Your audience is digital - email, websites, social media - and your content marketing strategy has to do more than identify who your ideal customer is: you al need to identify where your audience lives online, and how to:
- attract them to your platform
- compel them to read your content
- convert them into customers
Blogs, social media posts, websites, newsletters and videos require an integrated content marketing strategy to provide the right content, at the right time, to the right audience.
Design: Logos, Infographics, Animations and GIFs
If content is king, visual content is queen.
- Infographics take complex data and statistics and present them as an image that is both easy to read and visually appealing. The search volume for infographics increased 800% from 2000-2012, and the growth continues.
- Logos say a lot about your business, and are critical to identifying your brand and communicate a lasting message.
- Animations and GIFs and are eye-catching and memorable, and can expand your audience with shareable content that entertains and educates.
Visual content is highly ranked on search engines: a quality infographic can enhance your SEO efforts and increase traffic to your website. Alchemy understands which visual medium is best for your message and your audience, and translate your message into visually compelling designs that viewers can easily understand, remember and share on social media.
Of all visual content, video storytelling is the most compelling. The statistics tell the story:
- videos on landing pages can increase conversions by 86%
- videos get 287% more links
- videos keep prospects on your site up to 2 minutes longer
- 20% will read your posts but 80% will watch your video
- viewers retain 58% of what they see and but only 10% of what they read