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Oct
18
3:30 PM15:30

Small Business Week "PR On a Shoestring Budget"

Come hear Alchemy Communications Inc. CEO, Kathryn Kolaczek speak at the 2018 Small Business Calgary Expo.

Amazing things happen when entrepreneurs get together, and that's what Small Business Week is all about. The crown jewel of the entire week is the Small Business Calgary Expo.

Featuring a dazzling exhibition of local businesses, two phenomenal keynote speakers, and in-depth learning sessions, this event is Alberta’s biggest B2B expo.

"PR On A Shoestring Budget"
Being the city's best-kept secret doesn't help your business grow. Want to expand your influence and gain more customers? Try public relations!

PR is the one element many small businesses don’t consider, especially when they are just getting started. This session is perfect for a small business who would like to try public relations as a marketing strategy.

You'll learn:

  • What kinds of PR campaigns others have run on a shoestring budget.

  • How to 10x your exposure and brand awareness.

  • Tips for building relationships with the media and capitalizing on opportunities.

  • How to cultivate credibility through trusted intermediaries.

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Sep
27
8:00 AM08:00

If You Can’t Say Anything Nice: Responding To Online Anger And Conflict

  • Westerner Park - Heartland Room (Harvest Centre) (map)
  • Google Calendar ICS

Come hear Alchemy Communications Inc. CEO, Kathryn Kolaczek speak at the 2018 AUMA Convention and AMSC Trade Show in Red Deer, Alberta.

If You Can’t Say Anything Nice: Responding To Online Anger And Conflict

From online trolls and rant and rave pages to inappropriate comments by fellow councillors, it can often seem daunting to keep your cool in an age where anger and vitriol is amplified by social media. Join municipal veterans and communications professionals who will share lessons learned, along with tips on how to navigate online conflicts.

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Sep
13
7:00 PM19:00

From KO'd to Knockout - Calgary Evening Edition

What was the WORST investment you ever made in your business?
Which client do you CRINGE thinking about how you sold them your services and HATED every moment?
What one thing do you wish you could go back and do it completely DIFFERENT?

Each month we will ask these questions, and other FAILURES, STRUGGLES, and EMBARRASSING moments suffered as a business owner.

3 new business leaders every month.

You may be wishing it could all burn to the ground... you're not alone. These business owners did too. Yet somehow they survived...

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