Inbound marketing attracts an audience who is interested in what you're saying and converts them into customers
Inbound Marketing Services
What Is Inbound Marketing?
Inbound marketing attracts your target audience to your website by sharing high-quality, useful information that they want to receive. Alchemy's process to create your custom inbound marketing strategy includes:
Assess your current marketing strategy, successes and challenges
Develop your buyer personas: who is your ideal client?
Design a content strategy that appeals to your target audiences
Create an enticing Call to Action: entice your visitor to connect with you, provide their contact information, or join your mailing list
Traditional marketing - TV, billboards, print, tradeshows - send your message out: inbound marketing attracts visitors to you.
Alchemy's Inbound Marketing Services
Social Media Strategy and Management
HOW DOES INBOUND MARKETING WORK?
How and what your target market reads has changed dramatically in the last 5 years. Your audience is digital - email, websites, social media - and your content marketing strategy has to do more than identify who your ideal customer is: you al need to identify where your audience lives online, and how to:
attract them to your platform
compel them to read your content
convert them into customers
Blogs, social media posts, websites, newsletters and videos require an integrated content marketing strategy to provide the right content, at the right time, to the right audience.
The Alchemy team's content arsenal
art development: logos, infographics, GIFs, animation design
website copy and design
Call to Action strategy
blog posts, articles, social media campaigns, newsletters, emails
videos, webinars, Twitter chats, live streaming
eBooks, offers, white papers