Inbound Marketing Services
What Is Inbound Marketing?
Inbound marketing attracts your target audience to your website by sharing high-quality, useful information that they want to receive. Alchemy's process to create your custom inbound marketing strategy includes:
- Assess your current marketing strategy, successes and challenges
- Develop your buyer personas: who is your ideal client?
- Design a content strategy that appeals to your target audiences
- Create an enticing Call to Action: entice your visitor to connect with you, provide their contact information, or join your mailing list
Traditional marketing - TV, billboards, print, tradeshows - send your message out: inbound marketing attracts visitors to you.
Alchemy's Inbound Marketing Services
- Website Design
- Content Creation
- Email Campaigns
- Social Media Strategy and Management
- Video Development
- Graphic Design
HOW DOES INBOUND MARKETING WORK?
How and what your target market reads has changed dramatically in the last 5 years. Your audience is digital - email, websites, social media - and your content marketing strategy has to do more than identify who your ideal customer is: you al need to identify where your audience lives online, and how to:
- attract them to your platform
- compel them to read your content
- convert them into customers
Blogs, social media posts, websites, newsletters and videos require an integrated content marketing strategy to provide the right content, at the right time, to the right audience.
The Alchemy team's content arsenal
- art development: logos, infographics, GIFs, animation design
- website copy and design
- Call to Action strategy
- blog posts, articles, social media campaigns, newsletters, emails
- videos, webinars, Twitter chats, live streaming
- eBooks, offers, white papers