communications • inbound marketing • nonprofits • public relations

communications

Communication is the foundation for building strong relationships. We create messaging strategies that tell your story in a compelling fashion and shares important information with your audience.

Internal: Messaging to employees, shareholders and stakeholders

External: Strategic communications to current and potential customers, the public, media and suppliers

Corporate communications are key be viewed in a positive light by your stakeholders and the public.

Communication must be two-way: Alchemy campaigns incorporate strategies that listen as well as broadcast. 

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inbound marketing

Inbound marketing is the strategy of sharing information and ideas online to attract an audience who is interested in what you're saying, and then converting that audience into customers.

54% more leads from inbound marketing than traditional outbound practices

80% of B2B purchase cycles are completed before the buyer contacts sales.

At any time millions of people are online searching for information that is relevant and important to them. The key to successful inbound marketing is to know your niche and share quality information that attracts people who are interested in what you have to offer. 

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nonprofitS

At Alchemy, we understand the challenges and barriers faced by not for profit organizations in a crowded and competitive environment. Nonprofits must differentiate themselves to communicate their mission; and leverage their brand to deliver a clear, focused message that gains the support of key stakeholders.

Nonprofits have limited time and resources to achieve their goals.

Alchemy partners with nonprofits to execute cause marketing strategies that drive their objectives and achieve increased brand visibility, engaged supporters and improved funding.

Alchemy’s track record demonstrates campaigns that drive your mission and increase your impact.

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public relations

Alchemy Communications partners with small businesses, entrepreneurs and nonprofits to raise their profile, deliver their message and grow their business.

As a serial entrepreneur and business owner Alchemy CEO Kathryn Kolaczek harnessed the power of a good public relations and marketing campaign, and launched Alchemy to help other businesses achieve success after selling her last business, The Mompreneur magazine. 

Our goal is to increase your visibility, reputation, recognition... and your earnings.

Alchemy media and business relationships are invaluable to build your brand and your bottom line.

 

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Communications and Branding 

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Alchemy Communications can design a full-suite of corporate communication pieces for your internal and external audiences

  • Annual Reports and Journals
  • Corporate Videos
  • Customer Newsletters
  • Slide Decks and Presentations
  • Speeches
  • Press Releases
  • Brochures and One-Sheets
  • Media Kits
  • Key Messaging

Alchemy's art, content and design development team create collateral materials to support your marketing communications strategy: 


Art Development

Today's print and digital media is highly visual and must capture a viewer's attention in an instant and hold their interest long enough to communicate your story. Creative design is instrumental in attracting viewers but must also assure the message doesn't get lost in the delivery.

  • attention-getting typography
  • well-designed infographics
  • original, striking photography

Alchemy PR's graphic designers are highly skilled in custom design and layout: our creative team are experts in to understanding how to implement the latest graphic design trends to capture the attention of the smart consumer - and knowing when simple, clear understandable design and layout is more effective.

Alchemy Portfolio


Content Development

How and what your target market reads has changed dramatically in the last 5 years. Your audience is digital - email, websites, social media - and your content marketing strategy has to do more than identify who your ideal customer is: you al need to identify where your audience lives online, and how to:

  • attract them to your platform
  • compel them to read your content
  • convert them into customers

Blogs, social media posts, websites, newsletters and videos require an integrated content marketing strategy to provide the right content, at the right time, to the right audience.


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Design: Logos, Infographics, Animations and GIFs

If content is king, visual content is queen.

  • Infographics take complex data and statistics and present them as an image that is both easy to read and visually appealing. The search volume for infographics increased 800% from 2000-2012, and the growth continues.
  • Logos say a lot about your business, and are critical to identifying your brand and communicate a lasting message.
  • Animations and GIFs and are eye-catching and memorable, and can expand your audience with shareable content that entertains and educates.

Visual content is highly ranked on search engines: a quality infographic can enhance your SEO efforts and increase traffic to your website. Alchemy understands which visual medium is best for your message and your audience, and translate your message into visually compelling designs that viewers can easily understand, remember and share on social media.

Alchemy Portfolio


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Video Marketing

Of all visual content, video storytelling is the most compelling. The statistics tell the story:

  • videos on landing pages can increase conversions by 86%
  •  videos get 287% more links
  • videos keep prospects on your site up to 2 minutes longer
  • 20% will read your posts but 80% will watch your video
  • viewers retain 58% of what they see and but only 10% of what they read

Alchemy Portfolio

Inbound Marketing Services


What Is Inbound Marketing?

Inbound marketing attracts your target audience to your website by sharing high-quality, useful information that they want to receive. Alchemy's process to create your custom inbound marketing strategy includes:

  • Assess your current marketing strategy, successes and challenges
  • Develop your buyer personas: who is your ideal client?
  • Design a content strategy that appeals to your target audiences
  • Create an enticing Call to Action: entice your visitor to connect with you, provide their contact information, or join your mailing list

Traditional marketing - TV, billboards, print, tradeshows - send your message out: inbound marketing attracts visitors to you.


Alchemy's Inbound Marketing Services

  • Website Design
  • Content Creation
  • Email Campaigns
  • Social Media Strategy and Management
  • Video Development
  • Graphic Design


HOW DOES INBOUND MARKETING WORK?
 

How and what your target market reads has changed dramatically in the last 5 years. Your audience is digital - email, websites, social media - and your content marketing strategy has to do more than identify who your ideal customer is: you al need to identify where your audience lives online, and how to:

  • attract them to your platform
  • compel them to read your content
  • convert them into customers

Blogs, social media posts, websites, newsletters and videos require an integrated content marketing strategy to provide the right content, at the right time, to the right audience.


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The Alchemy team's content arsenal

  • art developmentlogos, infographics, GIFs, animation design
  • website copy and design
  • Call to Action strategy
  • blog posts, articles, social media campaigns, newsletters, emails   
  • videos, webinars, Twitter chats, live streaming
  • eBooks, offers, white papers

 

 

Public Relations Services


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PR Services
Alchemy PR services include:

  • press releases
  • media relations
  • crisis communications
  • speech writing and presentations
  • product launches
  • partnership programs
  • media training


Crisis Communications
Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability. You can protect your business's reputation by being prepared for a crisis before it happens.

A crisis is any event that unexpectedly disrupts your business.

A crisis communications strategy is needed when the unexpected occurs. Your crisis communications plan will be used when a crisis is both a negative event, or something good but unplanned occurs:

  • your server crashes due to overwhelming response to your new product launch
  • a natural disaster disrupts your long-planned fundraising event
  • political groups take offense to your brand or message
  • a celebrity makes an unexpected positive endorsement of your product or cause

Media Relations
Media relations have changed dramatically in the digital age: news coverage is now 24/7/365 and is highly visual. Media outlets demand more: more news, more stories, more information, more photos, more video. But one thing hasn't changed: a positive relationship with the media can be instrumental to building and managing your brand's reputation. Kathryn Kolaczek has developed a respected relationship as a trusted media source throughout North America. Whether you have a product that needs promotion or a communications crisis; Alchemy PR's media relationships are vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.

 

Speech Writing & Presentations
Executive communications are timely, critical opportunities to communicate your message in a clear, understandable voice that delivers your message

  • speeches
  • shareholder presentations
  • funding proposals
  • board presentations
  • sales proposals

Strategic messaging and speech writing are an opportunity that can make - or break - your business.

We bring an objective, expert eye to your communication challenge with strategic writing services. Alchemy PR understands your business and your message, and then uses your voice to influence and get results.

Nonprofit Communications, Marketing and Strategy

Personal commitment to help nonprofit organizations promote their cause:

  • As a recent college graduate Kathryn Kolaczek founded a charity to fund children with autism.
  • Our agency is proud of the pro-bono work we provide to Calgary nonprofits.
  • Alchemy's nonprofit clients benefit from our business and media relationships that deliver strategic partnerships and brand recognition in exchange for positive PR.


"our expectations have been exceeded”
                                         ~ Wellspring Calgary
 

huge impact on communicating our mission with Calgarians”
                                         ~ Inn from the Cold
 

 

“Kathryn kept her focus on our vision”
                                         ~ YMCA Calgary

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Alchemy’s track record demonstrates nonprofit campaigns that

  • drive your mission
  • promote your cause
  • increase your impact