Meet the Alchemy Team
Meet Kathryn Kolaczek
CEO Alchemy Communications:
Serial Entrepreneur, Author, Speaker, Media Expert
Kathryn leads Alchemy Communication’s emerging media team, integrating inbound marketing with traditional internal and external communications to strategically maximize brand development and identity. Kathryn has first-hand knowledge of the exceptional needs of entrepreneurs and solo-preneurs. As the founder and editor of The Mompreneur Magazine, a national publication built for entrepreneurial women, Kathryn earned her social media and PR stripes as the company’s CEO and used PR as the main marketing tool to grow the magazine and develop the company’s online communication and social media strategy. Since selling The Mompreneur, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups and built Alchemy Communications Inc. on her strong relationships with the media across North America.
Communications expert Kathryn (Bechthold) Kolaczek specializes in business and product launches, digital marketing strategy, PR, brand integration, and crisis management.
Meet Lauren McMurray: Director of Marketing & Communications
Lauren is a communications professional with a passion for creative work. Before moving to Calgary, Lauren grew up in small town Alberta, where she never quite fit in (#SmallTownBigDreams). After graduating from the University of Calgary in 2014 with a BA in Communication Studies, Lauren joined the team at Alchemy Communications. Over the past four years, Lauren has gained experience and expertise in strategic marketing, internal and external communications, public relations, content development, and social media (but she’s yet to predict Facebook’s next algorithm change). Off the clock, Lauren can be found at UNA Pizza + Wine enjoying a kale caesar salad, or adventuring through her beautiful backyard, the Rocky Mountains.
Meet Karla Helm: Business Manager
As a WAHM (work at home mom) Karla claims to have the best of both worlds: mom to 4 great kids with a house and barn full of animals! Her days are full of activities with the kids: Dance, sports and chores! She enjoys home projects and crafts and runs a small cake baking business. “When our schedules permit my passion is travel: anywhere warm I can fly to, and summer camping in Northern Saskatchewan”.
Meet Brian Williams: COO
With over 25 years of experience in the banking, insurance, retail, and defence intelligence sectors, Brian brings a diverse background to every client engagement with a focus on developing successful sales, marketing, and leadership programs. Brian spent 10 years in the US Army serving as a ranger and intelligence officer. After leaving active duty, he completed his MBA in leadership at the University of Washington. Brian is a proven motivator with a successful track record of leading local, regional, and national teams to achieve meaningful revenue goals. He also has experience with driving cost-effective talent acquisition; creating interdependent teams, profitable sales programs, and vision; and executing well-developed strategies.
Meet Catherine Russell: Content Specialist
Catherine specializes in:
• content writing to build online visibility, create social media marketing campaigns and engage your audience
• content marketing and social media that converts visitors to customers
• nonprofit communications and marketing
• social media marketing for authors and entrepreneurs
• social selling strategies and building an online audience for small business
• personal branding strategies to build and manage your online presence
• I lived and worked abroad for 8 years and have a global clientele and international marketing expertise
Meet Elisa Greenberg: Content Specialist
Since graduating from The University of Pittsburgh in 2008 with a Bachelor of Arts in English Literature and Film Studies, Elisa has put her acquired skills to use as a brand and content developer. Elisa's working experiences have allowed her to think critically, research independently, multi-task, and execute creatively. Elisa enjoys reading, going to the beach, and spending time with her husband Craig and her dog Raina.
Meet Judit Kelecsenyi: Marketing Coordinator
Judit is an internationally, educated marketing professional with over 7 years of experience in communication and brand management at both strategic and operational levels. She specializes in product marketing, packaging development and implementing segmented marketing tools. Judit enjoys hiking with her family and silk painting in her free time.
Meet Team Alchemy
Alchemy's team of writers, designers and social media marketers use their talents, skills and diverse backgrounds to deliver custom solutions for our clients. Whether your project is big or small, Alchemy has a scalable team of trained professionals to deliver your project. As Alchemy ring leader, CEO Kathryn takes pride in growing her team's skills and providing cutting-edge solutions to our client's communications and marketing goals.
Alchemy welcomes opportunities to work with talented communications and design interns. We take our role in training and developing our future workforce seriously.