Free Marketing and Communications  
Resources and Downloads 

Alchemy Communications is pleased to offer free marketing resources including eBooks, checklists and worksheets. 

Check back often: we regularly update our free downloads!

Step-By-Step Guide to Building Your LinkedIn CompanyPage

Our guide will help you create a new Company Page or update your current one.

Creating the perfect LinkedIn Company Page
Name *
Name

Step-by-step visual guide to optimize your LinkedIn Company Page:

  • Company Overview
  • Logo and Banner Images
  • Careers Page
  • Showcase Pages
  • Featured Groups
  • Company Updates
  • Page Analytics

Your free download will include:

  • Visual Guide - a PDF with examples of successful LinkedIn Company Pages, plus pro tips from the experts at LinkedIn.

How to Develop a Communications Strategy for Your Nonprofit

10 Steps to Develop a Communications Strategy

Our guide will help you create a communications strategy and promote your cause:

Name *
Name

A communications strategy defines who, what, when, where, how and why
your organization communicates with its audiences.

Not for profit organizations have limited resources and time to promote their cause and achieve their goals. Creating a communications strategy optimizes your time, amplifies your message and maximizes your resources.

A communications strategy is a critical tool to help nonprofit organizations share their vision, engage with their audience and deliver a consistent message. A strategic communications plan that is reviewed and updated annually will help your nonprofit achieve your goals and identify additional opportunities - and potential pitfalls.

  • Every nonprofit has unique needs and goals.
  • Nonprofit organizations compete for resources, money, volunteers, media and other community support.
  • Many nonprofits have vocal, political or community opposition.

Your free eBook will include:

  • 10 Steps to Develop a Nonprofit Communications Strategy
  • How to Create a Media Plan
  • Why You Need a Social Media Policy and How to Implement One
  • Crisis Communications Planning
  • Critical Components of A Communications and Marketing Calendar

Media Appearance Preparation and Tip Guide

Media Appearance Preparation and Tip Guide
Name *
Name

Whether you have a new product launch, a cause to promote, an event to market or a communications crisis; media relationships are vital to your business. Alchemy Communications’s Media Appearance Preparation and Tip Guide provides information and strategies to work with media outlets to share your story and deliver your message – even under pressure. 

Alchemy’s free eBook provides media relations facts, tips and takeaways to pitch and prepare for a media interview.

  • How to Build a Media Kit
  • Understanding Journalists’ Priorities and Deadlines
  • Digital Opportunities for Interviews
  • Why You Need a Key Message
  • Dos and Don’ts for Broadcast Interviews
  • Interview Follow-Ups

The Anatomy of a Winning Infographic

The Anatomy of a Winning Infographic
Name *
Name

Visual content is highly ranked on social media: a quality infographic can increase your SEO efforts and target traffic to your website. Infographics are an ideal way for small businesses and nonprofits to communicate complex data to their readers.

There is a 12% average increase in website traffic after publishing an infographic. 

√ 90% of information transmitted to the brain is visual

√ most people only remember 20% of what they read

√ 65% of the population are visual learners

√ search volume for infographics increased 800% in the last few years

Alchemy’s eBook helps you build infographics that will communicate your message:

  • Data-Backed Characteristics of the Best Infographics
  • Planning for Success
  • Deciding Which Visual Elements to Employ
  • 20 Websites to Promote Your Infographic
  • Putting it In Practice: 10 Top-Notch Infographic Examples 

Getting Started with Content Marketing

Our guide will help you create a content marketing strategy for your business.

Getting Started with Content Marketing
Name *
Name

Every small business has heard the same advice:

  • you need to be online
  • you need a blog
  • you have to be on social media
  • you need to use keywords
  • you need to be more visual

But the advice small business owners really need to hear is:

You need a content marketing strategy

Your free download will include a content and delivery plan so you always have a fresh content stream, and can plan ahead for seasonal business, special events, and busy seasons when you're just too busy to be developing fresh content:

  • Creating a Content Culture
  • Getting Past Writer's Block and Finding Your Rhythm
  • Increasing Speed, Ease and Efficiency
  • Refining Your Content Creating Processes
  • Iterating, Improving and Experimenting

Infographic Design Checklist

Infographic Design Checklist
Name *
Name

Visual content is highly ranked on social media: a quality infographic can increase your SEO efforts and target traffic to your website. Infographics are an ideal way for small businesses and nonprofits to communicate complex data to their readers.

It can be challenging for small businesses and nonprofits to find the time and resources to create professional looking infographics that bring people to your website. 

Our Infographic Design Checklist has 10 must-dos to design, publish and promote your infographic from communications expert Kathryn Kolczek, CEO of Alchemy Communications.

Crisis Communications Checklist

Crisis Communications Checklist
Name *
Name

Crisis communications planning should be an ongoing process for your business, with a plan of action ready to implement if the unexpected happens. The last thing your organization needs is a series of public media mistakes and missteps when you are most exposed and vulnerable.

Download our free Crisis Communications Checklist, then customize it before the unexpected occurs. Alchemy Communications works with organizations to both prepare for a crisis before it happens and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability.

You can protect your business’s reputation by being prepared for a crisis before it happens
— media relations and PR expert Kathryn Kolaczek, CEO of Alchemy Communications

 

Brand Style Guide Template

Brand Style Guide Template
Name *
Name

Too few businesses take the time to create a brand style guide. If you don't have a brand style guide, your brand can accidentally change and evolve over time, and result in confusing your audience. 

A brand style guide is a simple tool to consolidate all your branding decisions in a single document that can be shared with team members, consultants, vendors, agencies, sponsors, media and other organizations you work with. 

Your Brand Style Guide will define your public image, including:

  • logo size and placement
  • tagline
  • color palette
  • fonts / typography
  • images, icons and graphics
  • copywriting 
    • hashtags
    • phrases
    • keywords 

10 Quick SEO Tips for Nonprofits 

Our guide will help you Implement SEO Strategies to attract your ideal audience to your Nonprofit's website

10 Quick SEO Tips for Nonprofits
Name *
Name

 

Your free download will include:

  • Checklist - a PDF with 10 quick SEO tips for nonprofits