Protect Your Business: Risk Mitigation and Sexual Harassment

Risk mitigation is part of an overall corporate crisis communications strategy. Your organization is potentially vulnerable to sexual harassment charges, difficult media relations, financial scandal, political corruption, technology failure, natural disasters and many other types of unusual public attention that require special actions to manage. 

Undertaking Stakeholder Engagement: Setting Expectations and Standards

Undertaking Stakeholder Engagement - Setting Expectations and Standards | Kathryn Kolaczek | Alchemy Communications Inc.png

Stakeholder engagement strategy is a collaborative process to identify, define and analyze the people who will be affected or influenced by a project's defined goals. Organizations implement stakeholder engagement strategies as part of their commitment to shared social values in their communities. The International Organization for Standardization (ISO) requires stakeholder engagement to build consensus on all standards. 

What is stakeholder engagement?

Stakeholder engagement determines who is influenced by a project, and how. It is the process an organization uses to identify key stakeholders and influence the information they receive and the actions they will take from the project. Stakeholders include internal and/or external individuals, community leaders, groups, investors, businesses and other organizations who will be impacted by a service or product, or who could influence how it is perceived. 

5 stakeholder engagement best practices

  1. Correctly identifying stakeholders 
  2. Define expectations and goals
  3. Build trust
  4. Maintain two-way communications
  5. Be transparent 

Why implement a stakeholder engagement strategy? 

Community organizations and businesses cannot assume they understand how stakeholders view a service or product prior to undertaking stakeholder engagement. The organization should initiate an assessment to evaluate the stakeholders current views and to ensure proposed services or products meet the needs of the targeted stakeholders. 

Stakeholder engagement can be used to assess various aspects of a proposed community service or product including: 

  • Testing knowledge of the need 
  • Defining outcomes 
  • Clarifying service requirements and parameters 
  • Defining service measures (e.g. Key Performance Indicators) 
  • Defining costs 
  • Assessing potential impact of the service or product 
  • Identifying possible challenges and solutions
  • Analyzing limitations of past, current or proposed services  
  • Opportunities for innovation 
  • Potential issues and risks  
  • Competitor identification and analysis 

Key Stakeholder Consultation and Engagement Process

  1. Define key terms 
  2. Develop key stakeholder list, including community members and organizations 
  3. Identify lead staff for planning and executing details of key stakeholder consultation and engagement process
  4. Create an agenda for key stakeholder engagement meetings
  5. Design stakeholder assessment tool 
  6. Develop collateral support material 
  7. Integrate feedback opportunities

Stakeholder engagement strategies strengthen Corporate Social Responsibility (CSR) programs and community partnerships. Organizations that don't engage with stakeholders risk wasting money and resources on programs that fail due to a lack of community understanding and support. When compared to the benefits and opportunities of implementing a stakeholder engagement strategy, organizations have an opportunity to increase program value and success.

Media Climate in 2018

Media training is an essential skill for every entrepreneur and small business owner. A positive relationship with the media can be instrumental to building and managing your brand's reputation. Whether you have a product that needs promotion or a communications crisis; Alchemy Communications media relations training is vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.

5 Tips for Writing Blog Posts That are both SEO and People Friendly

A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.  

What is an Intranet? And why your company needs one!

Your intranet should be easy to access and use for your team, especially your non-technical staff. Alchemy Communications can help you improve internal communications, increase employee engagement and improve productivity by creating an intranet as part of your overall communications strategy.