In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.
Your press release distribution strategy may vary with each release. Different factors determine the success of your release, and it's vital that you track your press release results to evaluate future opportunities.
Increasing your email open rate can make a significant difference in generating leads and making more money for your business.
Attracting people to your social media and converting them to followers is the first step in using social media to drive traffic to your website. A good content curation strategy supported can help your business find and share useful information to share.
Money is one thing most nonprofits don't have. The good news is there are many free or low-cost tools, apps and resources to help not for profit organizations raise money and increase awareness about their cause.
If you don't use Instagram personally you may not understand the simplicity and the appeal of this photo sharing network. Here are some tips and tools to help you use Instagram for business.
You need qualified leads to grow your business. A consistent marketing pipeline is key to getting sales. Kathryn Kolaczek offers practical and actionable tips with proactive marketing strategies to generate traffic that converts to new leads and opportunities.
Social fundraising is a fast, easy and effective strategy for nonprofits to invite donations in small amounts from a large audience. Often called peer-to-peer fundraising, donors can influence their friends to donate when digital fundraising is linked to social media.
How businesses use social media will continue to grow and evolve as customers demand convenience and responsiveness in their user experience. Smart brands stay on top of the social media trends and determine which social channels are their best opportunity to reach and engage with their audiences.
A PR stunt can generate lots of attention for a minimal investment in time and resources. It can position your business as edgy, fun and innovative – and help you stand out from the competition.