A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.
Which type of influencer marketing program is right for your small business? Influencers, brand ambassadors and micro-influencers are fans of your product or service who use their social influence to promote your business.
Your intranet should be easy to access and use for your team, especially your non-technical staff. Alchemy Communications can help you improve internal communications, increase employee engagement and improve productivity by creating an intranet as part of your overall communications strategy.
Emerging marking, public relations and communications trends in 2018 - and how they might impact your business.
If you're looking to reach new audiences in 2018 to grow your business, evaluate current marketing trends that appeal to your customer demographics and design a measurable content marketing campaign to attract your target audience and convert them into fans and customers!
Instagram users love Stories, and Instagram Stories have grown more popular than the original SnapChat Stories. Because they're easy to use and popular with viewers IG Stories are great for B2B and B2C brands.
A PR crisis can take many forms. Whether your organization is vulnerable to sexual harassment charges, financial scandal, political corruption, technology failure, a natural disaster or any other type of unusual public attention that needs special actions to manage. A crisis communication plan helps you identify and prepare for potential pitfalls, but must always be reviewed and assessed before being put into action.
Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability.
The holiday season is in full swing on Dec 1. Whether you've been working on your nonprofit's holiday campaign all year - or if you're just getting started - there are marketing strategies you can implement today to make your holiday campaign successful.
A job in transportation should be a career choice, rather than a dead-end job. Elevating the public perception of truckers can impact the driver shortage by returning respectability and pride to the job of truck driver.
Alchemy Communications Inc. CEO and communications expert Kathryn Kolaczek has expertise working with the trucking industry.
As a communications professional who trains businesses and individuals on media relations and PR crises, I encourage anyone who deals with the media or the public to prepare for the unexpected: Create your crisis communications plan and strategy before anything happens. Should a public relations event occur that activates your plan, analyze the specific situation and adjust your plan as needed. Your best defense is preparation.