5 Tips for Writing Blog Posts That are both SEO and People Friendly

A great way to drive traffic to your site is to consistently blog on topics that relate to your business. It’s important to follow a few guidelines so that your post is not only SEO friendly, it’s also people friendly. These five tips will help you write a better blog post that looks well-formatted and eye-catching. Your posts will be easier to read and will also be naturally SEO friendly as well.  

What is an Intranet? And why your company needs one!

Your intranet should be easy to access and use for your team, especially your non-technical staff. Alchemy Communications can help you improve internal communications, increase employee engagement and improve productivity by creating an intranet as part of your overall communications strategy. 

Crisis Communications Planning: #MeToo

A PR crisis can take many forms. Whether your organization is vulnerable to sexual harassment charges, financial scandal, political corruption, technology failure, a natural disaster or any other type of unusual public attention that needs special actions to manage. A crisis communication plan helps you identify and prepare for potential pitfalls, but must always be reviewed and assessed before being put into action. 

Alchemy Communications works with organizations to prepare for a crisis before it happens, and with businesses that are unexpectedly faced with an event that can damage their reputation and profitability. 

Driver Shortages: Can Trucking Regain a Positive Public Image?

A job in transportation should be a career choice, rather than a dead-end job. Elevating the public perception of truckers can impact the driver shortage by returning respectability and pride to the job of truck driver. 

Alchemy Communications Inc. CEO and communications expert Kathryn Kolaczek has expertise working with the trucking industry. 

Media Relations: Setting Boundaries

As a communications professional who trains businesses and individuals on media relations and PR crises, I encourage anyone who deals with the media or the public to prepare for the unexpected: Create your crisis communications plan and strategy before anything happens. Should a public relations event occur that activates your plan, analyze the specific situation and adjust your plan as needed. Your best defense is preparation.