You need qualified leads to grow your business. A consistent marketing pipeline is key to getting sales. Kathryn Kolaczek offers practical and actionable tips with proactive marketing strategies to generate traffic that converts to new leads and opportunities.
Social fundraising is a fast, easy and effective strategy for nonprofits to invite donations in small amounts from a large audience. Often called peer-to-peer fundraising, donors can influence their friends to donate when digital fundraising is linked to social media.
How businesses use social media will continue to grow and evolve as customers demand convenience and responsiveness in their user experience. Smart brands stay on top of the social media trends and determine which social channels are their best opportunity to reach and engage with their audiences.
A PR stunt can generate lots of attention for a minimal investment in time and resources. It can position your business as edgy, fun and innovative – and help you stand out from the competition.
When a social media mistake occurs, its not just the person who posted who feels bad: the whole company suffers. Social media viral missteps are an important part of your business's crisis communications strategy: under the category Prevention.
Growing your Instagram following organically takes time, but there are strategies you can use to build your IG audience. Here are the pros and cons of using Instagress to automate your Instagram engagement.
Our customizable press release template will help you tell your story and get it read and shared. Your goal in writing a press release is to tell your important news to the media and people who are interested in your business. Good press release writing skills will help your news get found, read and shared with people who care about your story.
Facebook Live is a new tool to add to your content marketing strategy and a great way to interact directly with your audience. With a little planning and practice, your 1st Facebook Live broadcast can reach a whole new audience to spread your message and build your business!
Your nonprofit is always looking for opportunities to expand your reach and save time and costs. There are many simple and free things your NFP can do today to build a stronger brand and reach your goals.
What's right for your business? Blogging, content marketing and brand journalism are not mutually exclusive: in fact, they go hand-in-hand in a well-defined content strategy. Inbound marketing attracts your target audience to your website by sharing high-quality, useful information that they want to receive.