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Stakeholder engagement determines who is influenced by a project, and how. It is the process an organization uses to identify key stakeholders and influence the information they receive, and the actions they will take from the project. Stakeholders could include internal and/or external individuals, community leaders, groups, investors, businesses and other organizations who will be impacted by a service or product, or who could influence how it is perceived.
Many companies don’t have a lot of warning before their first serious incident. Things happen quickly and unexpectedly, and they cope as best they can. They deal with it as best they can, survive through it, then go back to their day to day task lists without ever doing a formal debrief on what happened, how it came to be, what could have been done better, and what a formal process for crisis communications could look like to make future situations easier.
A media interview can mean significant coverage for your business, your new product or your event. A lot is riding on an interview, and public speaking in itself can be intimidating. Follow these few tips, and you will be able to put your best foot forward in your interview:
Whether it is your fault or not, a crisis can utterly destroy a company’s reputation. There are some steps that you can take, before and after a crisis strikes, to ensure that you can regain that trust and credibility with your customers. Here are some helpful tips to get your company back on top:
Polls and focus groups can be effective tools to help you get an in-depth look at how a small population of your audience views your brand, your product, or your project. Let’s breakdown polls and focus groups and see how your business can use them most effectively:
So, you have built yourself a business from the ground up. You have laboured over your brand, you have employed fantastic people, and you have got a fabulous service or product to sell. But, in order to build a successful empire, you need your customers to trust your brand, believe in your company, and want your product over a competitor’s.
We’ve said it before, and we will keep saying it: it’s not if a crisis will hit your company, but when. A crisis, big or small, will affect your company at some point, but if you are prepared to put out the fires, there won’t be any need to panic. Here are some tips on how to handle a crisis without panicking: