Marketing

How to Prepare for a Media Interview with a Journalist - Checklist

Many people are uncomfortable speaking to the public - especially on camera! Whether you are comfortable with public speaking or you're a newbie, there are actions you can take in advance to prepare for a media interview with a journalist. 

Media Climate in 2018

Media training is an essential skill for every entrepreneur and small business owner. A positive relationship with the media can be instrumental to building and managing your brand's reputation. Whether you have a product that needs promotion or a communications crisis; Alchemy Communications media relations training is vital to your business. Our media training provides your team with coaching and practice to deliver your message in a clear, honest and positive voice – even under pressure.

Facebook News Feed Changes: What Do They Mean for Small Business?

Facebook is changing the way marketers can reach and grow fans and followers. Only time will tell what changes Facebook makes to the News Feed, and which ones last. But  there are steps your business can take today to maintain your current reach - and increase Facebook engagement. 

A Tale of Two Ads: What can we learn from Pepsi and Heineken?

In the age of social media, it can sometimes feel like for every opinion you hold, there’s someone else who feels just as strongly in the opposite direction, and that casual dialogue is impossible. Two recent advertisements from Pepsi and Heineken tried to capitalize on this sentiment, with vastly different results. Today, we’re exploring why one of these ads was a massive success, and the other resulted in numerous public apologies.