Media Training 101

BUILD CONFIDENCE, CRAFT KEY MESSAGES & DELIVER POWERFUL INTERVIEWS THAT ELEVATE YOUR BRAND AND REPUTATION

Gain confidence, clarity, and control in every media interview and message.

By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. You’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure.

Through practical exercises, mock interviews, and feedback, you’ll build the skills to represent your brand authentically and with impact. Ultimately, you will walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.

Who is this course for

  • Build confidence handling media on public issues, crises, and community updates.

  • Master key messages, protect reputation, and deliver confident, credible media responses.

  • Strengthen interviews, advocacy, and storytelling to represent your cause with impact.

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WHAT YOU’LL GET OUT OF THIS COURSE:

  • Learn to speak with authority and authenticity in any interview. You’ll gain techniques to stay calm, focused, and persuasive — even under pressure — ensuring every message lands with confidence and credibility.

  • Develop compelling core messages that align with your brand and values. You’ll learn to craft sound bites, avoid jargon, and deliver information that sticks with audiences and reporters alike.

  • Gain tools to navigate tough questions, crisis interviews, and surprise media moments. You’ll practice bridging techniques that keep you on message without sounding evasive or defensive.

  • Walk away with customizable templates, checklists, and a proven framework for prepping any spokesperson or leader — ensuring consistency and excellence across every media opportunity.

    • Live Sessions: Learn directly from Kathryn Kolaczek in real-time, interactive workshops

    • Lifetime Access: Revisit recordings and materials anytime you need them

    • Community of Peers: Share insights and stay accountable with other professionals

    • Certificate of Completion: Showcase your new credentials on LinkedIn or with your employer

    • Maven Guarantee: Get a full refund up until halfway through the course

Reserve Your Spot

Join the Next Cohort of MEDIA 101

Next Cohort: January 23

Investment: $695 USD

Location: Live on Maven

Enroll Now

Get started with Alchemy, today

Don't wait until a crisis hits your company.

Transform how you communicate with the media and the world. For a detailed quote and to explore how Alchemy Communications can elevate your media communication skills, email us at kathryn@alchemycommunications.ca

Your voice matters. Let us help you ensure it's heard loud and clear.

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