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A recent client being a major player in the energy sector, recognized the growing importance of community engagement as an integral part of their corporate responsibility. The company sought to develop, implement, and promote a comprehensive community engagement strategy to strengthen relationships with local communities, mitigate environmental impact concerns, and enhance their corporate image.

With operations spanning across diverse regions, this organization faced challenges in establishing effective community engagement practices. The company acknowledged the need to develop a robust strategy that not only addressed community concerns but also promoted a proactive and transparent approach to community relations. The goal was to implement a strategy that could be effectively communicated both internally and externally.

A long time client, being a non profit in Southern Alberta, is a well-established entity dedicated to serving the housing needs of seniors through municipal tax funding. As a key player in seniors housing the organization recognized the need to review and align its Board of Directors' Strategic Objectives, business goals, and values to ensure a cohesive and effective approach to achieving its mission.

The Board of Directors identified a need to reassess its strategic objectives and business goals to adapt to the evolving landscape of seniors housing. There was a recognition that aligning the values of the organization with its strategic direction was crucial for fostering unity among the board members and ensuring the effective pursuit of their mission.

As a nonprofit foundation with the sole mission of large-scale fundraising, the COVID-19 pandemic and resulting restrictions posed a direct threat to our client’s ability to raise money. Their annual fundraising events were their largest driver of donation revenues, and the possibility of meeting their annual fundraising goals was in serious jeopardy.
Alchemy Communications was initially brought in to help the organization pivot their largest holiday fundraiser into an online event and support a corresponding social media campaign that could raise awareness and engagement without high overhead costs.

The Ontario Psychological Association (OPA) provides leadership to promote the mental health and well-being of Ontarians and inspire excellence in psychology through research, education, clinical excellence, and advocacy.

As an organization engaged in advancing the profession of psychology, the OPA recognized that they needed to find a way to grow their audience and further the public discourse and understanding around the psychology profession. As a medium exploding in popularity, podcasting was an important space they knew they needed to be in.

The OPA asked Alchemy Communications to develop a strategy for what a podcast series might look like, covering everything from recommendations on podcast frequency, content and technical support.

Strata Health is a leading provider of intelligent, digital tools for resource allocation, patient transitions, and patient flow innovation across the healthcare continuum.

As a B2B business with a highly specialized product and a very specific audience, it was vital that Strata Health focused on marketing efforts that could help educate stakeholders on their products and services in a way that was straightforward and easy to understand.

Alchemy Communications was brought in to help Strata Health streamline its branding and messaging across regions, strategically connect with target audiences and facilitate education and awareness for its products and services.

Our client is a small, family-owned business looking to grow their reach by opening new locations in the Calgary market. Taking a significant step forward by opening a new location was a huge risk and a challenge for this client. As a small, family-owned business, the owners knew they couldn’t tackle their marketing and communications efforts alone. They needed help to get their products into a larger market.

Alchemy Communications was chosen to develop a comprehensive strategy, including web, social media and blogging, that would help them successfully launch their new store and grow their target audience.

Our client is a small business looking to expand brand awareness, build a customer list and grow their social media following. As a small business, the client required outside support to help develop and execute an advertising strategy that would expand their reach and drive sales – without breaking the bank.

Alchemy Communications was brought in to create a plan that could maximize impact even with a small budget.

As a small community directly threatened by future flooding due to climate change, our municipal client faced a massive, multi-pronged challenge. The provincial government had mandated the town to take proactive steps to reduce future flooding risks to protect lives and property. The very safety - and existence - of the community was at stake. Unsurprisingly, emotions were high. Furthermore, the town faced a very vocal minority of residents who expressed skepticism about the actual threat of flooding or even the existence of climate change. Alchemy Communications was brought in to ease resident tensions, which had reached a fever pitch, and to get critical communications out as quickly as possible.

As a business looking to expand from cleantech into the retail space, knowing how to break through a very competitive market was difficult for the CleanO2 team, especially as a small start-up. One of the biggest obstacles CleanO2 faced was differentiating the product (the soap) from their cleantech carbon-capture technology - they knew they needed to speak to different audiences. In short - CleanO2 needed help with its messaging. So, the team brought Alchemy Communications in to focus on their retail strategy. We needed to identify the right communications, branding and social media presence that could get consumers excited.

Whether you are a small business, a large organization, a municipality, or a non-profit, you will want to dedicate either time for yourself or have a team of people in your operation conduct regular social media monitoring. But how do they know what to look for? A vital component of media monitoring is identifying the type of comment and the threat level it poses to your organization. Once you have identified it, you can take the proper steps to rectify the issue before it damages your reputation.

The Alberta Association of Midwives needed a strategic partner who could develop and execute a marketing plan that refreshed and strengthened their brand, increased public awareness of the practice and profession and improved the member experience.

Their website was outdated, difficult to use and no longer reflected who they were. In addition to needing updated copy and imagery that better met public and membership needs, their website platform was difficult to navigate, had limited metrics, lacked integration capabilities for social accounts and was not optimized for mobile.

Whether you are a small business, a large organization, a municipality, or a non-profit, you want to be aware of your brand’s outward reputation. A strong, positive online reputation means that your organization can continue to attract new business, securing stakeholders and sponsors will be easier, and enticing donors for your organization will be a cinch.

In March 2020, uncertainty was all around us as the novel coronavirus infiltrated Alberta. In one short month, the WHO declared a global pandemic, the provincial government ordered all non-essential businesses to close, and the City of Calgary announced a local state of emergency leaving students, faculty, staff at a leading Canadian post-secondary institution with many pressing questions and concerns.

Once you have completed a sponsorship valuation to determine what your event is truly worth and what you can offer to your potential sponsors, it is time to build your sponsorship package and sell your event.

Gaining sponsorship for your event is only half the battle. Now that your event has come and gone, you need to perform a sponsorship report to provide to your sponsors. This report is the tool that will help you not only retain the sponsors that you have, but prepare your organization with valuable information to recruit new sponsors for your future events.

The Brenda Strafford Centre serves people at risk of family violence through providing a safe housing environment and comprehensive support services for its residents so that they can live safely in the community upon their departure from the Centre.

Alchemy Communications was asked by a large water utility company in Alberta, an organization that provides water and wastewater treatment, garbage and recycling, bulk water, and engineering and development services for local governments, businesses and communities, to conduct senior media and crisis communications training.

Corporate sponsorships are critical to sustaining nonprofit organizations and charitable events, but it’s not enough to simply sell your mission. Sponsorship is a business deal, not a donation. To attract corporate interest, you must present the business benefits, convey your unique value when compared to similar events or causes, and price and present your sponsorship inventory with conviction.

Alchemy Communications is a proud advocate of Alberta's small and medium-sized villages, towns, and cities. We understand that increasing the profiles of these dynamic municipalities is vital to improving the trust in our local governments and laying the foundation for Alberta's economy to thrive and prosper. Through conducting strategic communications planning, crisis and reputation management, and cost-effectively strengthening their brands and identities, Alchemy's partnership with these organizations can drive them to thrive in an uncertain future.

Alchemy Communications conducted a full-day training workshop and provided recommendations to inform and improve the client’s risk management and crisis communication planning.

Kids Cancer Care Foundation of Alberta is a non-profit institution located in Calgary, Alberta, Canada. This organization is one of the largest childhood cancer research funders in Canada, and one of the few organizations in North America that provides programs and supports for children who are affected by cancer and their families, from diagnosis, to treatment, along with education supports and post-secondary scholarships.

Corporate sponsorships are critical to sustaining nonprofit organizations and charitable events, but it’s not enough to simply sell your mission. Sponsorship is a business deal, not a donation. To attract corporate interest, you must present the business benefits, convey your unique value when compared to similar events or causes, and price and present your sponsorship inventory with conviction.

A leading Canadian post-secondary institution faced significant budgetary constraints with long-term implications for operating and capital expenses along with general revenues and reserves. This organization was seeking to bolster its communications activities and communicate more effectively with its external stakeholders in light of a substantive reduction in its workforce. Like most academic institutions, this organization had a decentralized approach to communications. It required a solution where their communications could be streamlined, communications processes could be refined, and strategic and operational efforts of the organization could be improved upon despite its financial uncertainty and human resource capital decline.