ALCHEMY COMMUNICATIONS
ONLINE COURSES

View all of Alchemy Communications’ current offerings below

Build confidence with ALCHEMY’S free Lightning lessons

What is a lightning lesson?

Lightning Lessons are short, free, live previews of our courses—designed to give you practical tips and tools you can use right away. Hosted on Maven, each session offers a focused look at one key topic.

If you’re interested in an Alchemy Communications course but not sure where to start, this is the perfect entry point. You’ll meet Kathryn Kolaczek, get a feel for our teaching style, and have the opportunity to ask questions in real time.

Topics range from ethical AI in communications to managing misinformation and maintaining trust during a crisis—giving you a valuable, no-commitment preview of our full courses.

Interested in joining one of our upcoming free lessons?

Visit our Quick Links page to explore upcoming sessions and access our latest free resources.

Fundamentals of
Crisis Communications

Lead with clarity under pressure

You’ll Learn How To:

  • Hold a complete, organization-specific crisis communications plan tailored to your structure and risks

  • Activate your team in minutes, not hours — with clearly defined roles and response protocols

  • Use proven templates, checklists, and stakeholder maps to stay organized and effective

  • Build the mindset and leadership presence to step forward as the voice of calm and authority

    • Live Sessions: Learn directly from Kathryn Kolaczek in real-time, interactive workshops

    • Lifetime Access: Revisit recordings and materials anytime you need them

    • Community of Peers: Share insights and stay accountable with other professionals

    • Hear from Industry Experts: Guest speakers bring real-world experience and frontline insights to the course

    • Certificate of Completion: Showcase your new credentials on LinkedIn or with your employer

    • Maven Guarantee: Get a full refund up until halfway through the course

testimonials from our alumni

Learn to lead with confidence & control when it matters most

Build a crisis plan, craft first-hour messages, and protect your organization’s reputation in this 5-week, cohort-based course.

Next Cohort: April 6 - May 10, 2026

Investment: $495 USD

Location: Live on Maven

Media Training

101

Ornate artwork of an elephant with gold and black details, decorative patterns, and floral embellishments.

Gain confidence, clarity, and control in every media interview and message.

By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. They’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure. Through practical exercises, mock interviews, and feedback, they’ll build the skills to represent their brand authentically and with impact. Ultimately, they’ll walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.

    • Live Sessions: Learn directly from Kathryn Kolaczek in real-time, interactive workshops

    • Lifetime Access: Revisit recordings and materials anytime you need them

    • Ready-To-Use Media Toolkit: Gain templates and checklists to prepare for every media opportunity

    • Community of Peers: Share insights and stay accountable with other professionals

    • Certificate of Completion: Showcase your new credentials on LinkedIn or with your employer

    • Maven Guarantee: Get a full refund up until halfway through the course

PRAISE FOR MEDIA TRAINING 101

Join the Next Cohort of MEDIA TRAINING 101

Next Cohort: March 30th, 2026

Investment: $695 USD

Location: Live on Maven

smarter public engagement with ai:

tools, risk, and trust

The newest course from alchemy communications

WHY THIS COURSE MATTERS

Public trust is harder to earn than ever.


Communications teams are under pressure to move faster, respond better, and engage more meaningfully with their communities.

AI is already changing how organizations write, analyze feedback, prepare materials, monitor issues, and support decision-making. But most people are being asked to use these tools without clear guidance on where they help, where they create risk, and how to use them responsibly.

This course closes that gap. It gives communications and engagement professionals a practical understanding of how AI can improve efficiency, strengthen public engagement, and support better work—without losing trust, accuracy, or human judgment.

Participants will learn how to use AI for drafting, research, message development, and analyzing public input, while also understanding the risks of bias, hallucinations, privacy concerns, and overreliance. Rather than treating AI as hype or fear, this course shows how to apply it with confidence, ethics, and strategy.

What you’ll learn


  • Learn how AI can quickly analyze surveys, comments, and transcripts to surface themes, sentiment, and concerns.

  • Use AI to move faster without compromising credibility, accuracy, or public confidence.

  • See how bias can distort engagement results and what to do to reduce harm and inequity.

  • Learn where AI helps most and where people must still review, interpret, and decide.

  • Learn the key rules, review steps, and team policies needed to use AI responsibly and safely.

join our first cohort OF smarter public engagement with ai

Next Cohort: April 24th, 2026

Investment: $149 USD

Location: Live on Maven

instructor

A smiling blonde woman with curly hair in a black leather jacket and black turtleneck in a library with shelves of books in the background.

Kathryn Kolaczek

FOUNDER AND CEO

(She/Her)

in

Meet Kathryn Kolaczek

Founder & CEO, Alchemy Communications

Kathryn Kolaczek is a seasoned crisis strategist and communications leader who has guided organizations through national and international crises — from product recalls and environmental emergencies to workplace fatalities and board governance issues.

She helps brands and leaders find their voice under pressure, build trust with stakeholders, and lead with calm, clarity, and credibility when it matters most.