ALCHEMY COMMUNICATIONS
ONLINE COURSES
View all of Alchemy Communications’ current offerings below
Build confidence with ALCHEMY’S free Lightning lessons
What is a lightning lesson?
Lightning Lessons are short, free, live previews of our courses—designed to give you practical tips and tools you can use right away. Hosted on Maven, each session offers a focused look at one key topic.
If you’re interested in an Alchemy Communications course but not sure where to start, this is the perfect entry point. You’ll meet Kathryn Kolaczek, get a feel for our teaching style, and have the opportunity to ask questions in real time.
Topics range from ethical AI in communications to managing misinformation and maintaining trust during a crisis—giving you a valuable, no-commitment preview of our full courses.
Interested in joining one of our upcoming free lessons?
Visit our Quick Links page to explore upcoming sessions and access our latest free resources.
Fundamentals of
Crisis Communications
Lead with clarity under pressure
You’ll Learn How To:
Hold a complete, organization-specific crisis communications plan tailored to your structure and risks
Activate your team in minutes, not hours — with clearly defined roles and response protocols
Use proven templates, checklists, and stakeholder maps to stay organized and effective
Build the mindset and leadership presence to step forward as the voice of calm and authority
-
Live Sessions: Learn directly from Kathryn Kolaczek in real-time, interactive workshops
Lifetime Access: Revisit recordings and materials anytime you need them
Community of Peers: Share insights and stay accountable with other professionals
Hear from Industry Experts: Guest speakers bring real-world experience and frontline insights to the course
Certificate of Completion: Showcase your new credentials on LinkedIn or with your employer
Maven Guarantee: Get a full refund up until halfway through the course
testimonials from our alumni
Learn to lead with confidence & control when it matters most
Build a crisis plan, craft first-hour messages, and protect your organization’s reputation in this 5-week, cohort-based course.
Next Cohort: April 6 - May 10, 2026
Investment: $495 USD
Location: Live on Maven
Media Training
101
Gain confidence, clarity, and control in every media interview and message.
By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. They’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure. Through practical exercises, mock interviews, and feedback, they’ll build the skills to represent their brand authentically and with impact. Ultimately, they’ll walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.
-
Live Sessions: Learn directly from Kathryn Kolaczek in real-time, interactive workshops
Lifetime Access: Revisit recordings and materials anytime you need them
Ready-To-Use Media Toolkit: Gain templates and checklists to prepare for every media opportunity
Community of Peers: Share insights and stay accountable with other professionals
Certificate of Completion: Showcase your new credentials on LinkedIn or with your employer
Maven Guarantee: Get a full refund up until halfway through the course
PRAISE FOR MEDIA TRAINING 101
Join the Next Cohort of MEDIA TRAINING 101
Next Cohort: March 30th, 2026
Investment: $695 USD
Location: Live on Maven
smarter public engagement with ai:
tools, risk, and trust
The newest course from alchemy communications
WHY THIS COURSE MATTERS
Public trust is harder to earn than ever.
Communications teams are under pressure to move faster, respond better, and engage more meaningfully with their communities.
AI is already changing how organizations write, analyze feedback, prepare materials, monitor issues, and support decision-making. But most people are being asked to use these tools without clear guidance on where they help, where they create risk, and how to use them responsibly.
This course closes that gap. It gives communications and engagement professionals a practical understanding of how AI can improve efficiency, strengthen public engagement, and support better work—without losing trust, accuracy, or human judgment.
Participants will learn how to use AI for drafting, research, message development, and analyzing public input, while also understanding the risks of bias, hallucinations, privacy concerns, and overreliance. Rather than treating AI as hype or fear, this course shows how to apply it with confidence, ethics, and strategy.
What you’ll learn
-
Learn how AI can quickly analyze surveys, comments, and transcripts to surface themes, sentiment, and concerns. -
Use AI to move faster without compromising credibility, accuracy, or public confidence.
-
See how bias can distort engagement results and what to do to reduce harm and inequity.
-
Learn where AI helps most and where people must still review, interpret, and decide.
-
Learn the key rules, review steps, and team policies needed to use AI responsibly and safely.
join our first cohort OF smarter public engagement with ai
Next Cohort: April 24th, 2026
Investment: $149 USD
Location: Live on Maven
instructor
Kathryn Kolaczek
FOUNDER AND CEO
(She/Her)
Meet Kathryn Kolaczek
Founder & CEO, Alchemy Communications
Kathryn Kolaczek is a seasoned crisis strategist and communications leader who has guided organizations through national and international crises — from product recalls and environmental emergencies to workplace fatalities and board governance issues.
She helps brands and leaders find their voice under pressure, build trust with stakeholders, and lead with calm, clarity, and credibility when it matters most.